New Delhi: Haldiram’s has launched its festive campaign titled “Teej ki Meethi Lehar”, paying homage to the vibrant festival of Teej, which celebrates the monsoon season and the timeless bonds of love, tradition, and togetherness.
As part of the campaign, Haldiram’s has introduced a specially curated range of Ghewar and Feni gifting hampers, designed to bring joy and festive spirit to every household. The new offerings include the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper, each featuring a luxurious assortment of festive favourites such as Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, and both White and Kesar Feni.
Speaking on the campaign, Kailash Agarwal, President – Retail QSR, Haldiram’s, said, “Celebrating Indian cultural heritage and year-long festivities through our signature creations remains a norm for us all at Haldiram’s. Our ‘Teej ki Meethi Lehar’ is dedicated to the happiness and togetherness that Teej brings. We’re excited to spread happiness among our customers and their dear ones through these thoughtfully curated festive hampers.”
The Teej ki Meethi Lehar hampers are now available at all Haldiram’s stores and restaurants, via the official Haldiram’s website, and for doorstep delivery through Zomato—making it easier than ever to celebrate the sweetness of Teej with loved ones.
