October: As the festival of Navratri approaches, Haldiram’s, a leading name in traditional sweets and foods in India, has launched an elaborate Navratri Special Menu designed for fasting and festive feasting. The campaign, titled ‘Divine Navratri – Pure Fasting, Pure Feasting!’, highlights Haldiram’s commitment to culinary excellence grounded in traditional values. This special menu will be available at all Haldiram’s outlets in North India.
The menu features a variety of chaats, snacks, thalis, combos, and desserts made with fasting-friendly ingredients. Highlights include Purani Dilli ke Tawa Aloo Chaat, Kurkuri Sabudana Tikki, and Singhara Papdi Chaat, alongside snacks like Singhara Paneer Pakoda and Peanut Cutlet. The Special Navratri Thali offers a delightful assortment, including paneer sabji, aloo sabji, khatta meetha sitafal, and sabudana vada.
Speaking about the Divine Navratri Menu launch, Kailash Agarwal, President – Retail, Haldiram’s, said, “Navratri holds a special place in the hearts of Indians. It is a time of spiritual upliftment, tapasya, and seeking divine blessings. At Haldiram’s, we believe in celebrating this festival by offering a dedicated menu of fasting options that respect traditions while making their fasting journey truly enjoyable. Our campaign ‘Divine Navratri, Pure Fasting, Pure Feasting!’ captures the essence of this belief ideally that while fasting must be pure, feasting should be a celebration of the divine after receiving blessings.”
Additionally, the menu presents combo meals such as the Aloo Sabji Combo and the popular Navratri Gulab Jamun for dessert. Haldiram’s has also introduced Falhari boxes, providing a convenient selection of fasting-compliant snacks and meals. This special menu allows those observing the fast to enjoy a range of delicious and thoughtfully curated dishes. It is available at all Haldiram’s outlets across North India and can also be ordered online via Zomato.
