Mumbai: The Isuzu iV League campaign won the prestigious ‘Ottocar Silver Award’ at the AutoVision Awards 2017 held during the International Motor Show (IAA) in Frankfurt am Main, Germany in the category of Integrated Communication (Films Part of a Larger Communication and Videos as Campaign).
AutoVision is the international festival for corporate films, commercials, TV programs, websites as well as interactive and multimedia productions in the automotive industry. The festival’s prestigious OttoCar trophies are awarded biannually to the most creative works in the industry.
The iV League created by Hansa the idea of the iV League came from the understanding that the ISUZU D-MAX V-CROSS is an extraordinary vehicle and so are the people who drive it.
Narasimhan, Sr. Partner Hansa said, “In all my years, I’ve never met a bunch of customers, as much in love with their cars, as V-Cross owners are. They have nothing but praise for the car and love talking about their driving experiences. The challenge then was to covey this infectious energy and enthusiasm. So rather thando drab testimonials we said we’d create this league of Indian V-Cross drivers and get them showcase the capabilities of the India’s first adventure utility vehicle the ISUZU D-MAX V-CROSS in the most interesting and immersive way.”
This unique on-line brand engagement platform evocatively showcases a day in the life of a V-CROSS owner through videos and pictures, all of which are entirely spontaneous without the use of sets or scripts. Promoted through ISUZU websites and social media pages, the videos have gone viral with over 10 million views and have gone a long way in building interest and consideration for the V-Cross.
Commenting on this win, Capt. Shankar Srinivas, Senior General Manager, Marketing, Communications & External Affairs Isuzu India said “The iV League platform has set a new benchmark in customer engagement in the furiously competitive automobile industry. The Lifestyle Pick-up segment has been non-existent as a concept in India and the “iV league” has helped fire-up the imagination of prospective buyers through the experiences of existing customers.”
HANSA is a part of the R K SWAMY HANSA Group and provides integrated marketing and digital communication services across India.
