New Delhi: From appliances to AI-driven health-tech, Hansveen Kaur, former Head of Brand Management and Digital Marketing at Voltas Beko, has taken on a new role as Vice President – Brand Marketing for eGenome.ai and B’spoke Wellness, where she will spearhead brand strategy and growth initiatives.
At Voltas Beko, Hansveen led award-winning campaigns and drove the brand’s digital evolution during her two-year tenure. Earlier this year, she was also named among India’s Most Influential Digital Leaders.
In her new role, she will oversee marketing for eGenome.ai, an AI-powered preventive healthcare platform, and B’spoke Wellness, its consumer-facing brand offering personalized nutrition solutions. Her experience is expected to accelerate the growth trajectory of these purpose-driven wellness ventures.
Hansveen announced the move via a LinkedIn post, expressing her excitement about joining the mission-led brands — “In a world growing more dynamic in the AI era, I’ve been immersed in this exciting new chapter for some time now—stepping into a space that’s equal parts familiar and exhilaratingly new. As a marketing enthusiast who thrives on fresh and intriguing challenges, I’ve taken a leap into the evolving world of healthcare, as Vice President – Brand Marketing at eGenome.ai & B’spoke.”
A marketing leader with over 19 years of experience, Hansveen has previously held senior roles at LG Electronics, Videocon, Ingersoll Rand, and Momspresso.
