Havmor Ice Cream has announced its official partnership with Gujarat Titans as official Ice Cream Partner and roped in cricketer Hardik Pandya as the face of the brand.
The brand has also unveiled its summer campaign, kicking off two TVCss starring the new brand ambassador. As part of this association, the brand had placed larger-than-life-sized cricket bats across different public avenues in three major cities of Gujarat – Ahmedabad, Surat, Baroda as well as the cities of New Delhi & Mumbai, urging fans to write message for their favorite cricketers. Signed by Hardik Pandya and other players of Gujarat Titans, the on-ground activity garnered over 10,000 messages from fans across 5 cities. As part of gratification, a few lucky winners also got a chance to meet Gujarat Titans players.
Watch the films here:
Shedding light on the association Komal Anand, Managing Director, Havmor Ice Cream said “At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavors, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident, that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers.”
“Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of brand signifies the spirit of creativity, uniqueness and community love,” he added.
Commenting on his association, cricketer, Hardik Pandya, said, “Ice cream is one of my favorite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavors are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
Adding to this, Arvinder Singh, COO, Gujarat Titans, said, “Havmor is a top legacy ice cream brand from Gujarat and has created its identity all over India. The Gujarat Titans believe in building a brand based on excellence and we are delighted to partner with Havmor – looking ahead to a great association.”
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