Mumbai: Harley-Davidson India has strengthened its presence in the premium motorcycling segment with two major announcements — the appointment of actor Ahaan Panday as its new Brand Ambassador and the launch of the all-new Harley-Davidson X440 T.
Building on the strong response to the Harley-Davidson X440 and its success in attracting a new generation of riders, the brand now aims to expand its community further with Panday at the forefront. Fresh off the success of Saiyaara, Panday brings “authentic personality, youth appeal, and a spirit of individuality that aligns seamlessly with Harley-Davidson’s heritage and the launch of the H-D X440 T.” As Brand Ambassador, he will headline campaigns, product launches, and community engagement initiatives, inspiring India’s next wave of motorcycle enthusiasts.
Speaking on the collaboration and expansion, Ravi Avalur, Head, Harley-Davidson Business Unit, Hero MotoCorp, said, “The expansion of the X440 platform with the new model marks a significant milestone in deepening our partnership with Harley-Davidson and reinforces Hero MotoCorp’s strategic focus on the premium motorcycle segment. With advanced rider technologies and contemporary styling, the H-D X440 T strengthens our position in a category central to our long-term growth agenda. Our collaboration continues to deliver aspirational, high-quality products that align with the evolving preferences of modern Indian riders. The introduction of Ahaan Panday as our brand ambassador further complements this strategy, enhancing our appeal to a new generation and reflecting Hero MotoCorp’s vision to lead India’s premium motorcycling landscape.”
