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Home Featured

Harpic Bathroom Cleaner surges to No. 5 position among Top Brands of week 41

by MN4U Bureau
October 21, 2022
in Featured, Advertising
Reading Time: 2 mins read
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Dettol Toilet Soaps surge to No. 3 position among Top Brands of week 47
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In the Week 41 of Broadcast Audience Research Council (BARC) India data, Hindustan Unilever Ltd. continued its lead with drop in ad volumes from 5315.75 (‘000) secs to 4949.32 (‘000) secs followed by Reckitt Benckiser Group at 2nd spot with rise in ad volumes from 4231.68 (‘000 secs) to 4621.95 (‘000 secs). Coca Cola India Ltd. moved one spot up and stood at 3rd position with rise in ad volumes from 1144.48 (‘000 secs) to 1502.65 (‘000 secs). Godrej Group slipped one spot down and stood at 4th position with rise in ad volumes from 1159.93 (‘000 secs) to 1383.27 (‘000 secs). Procter and Gamble retained its 5th spot with rise in ad volumes from 1141.71 (‘000 secs) to 1166.9 (‘000 secs) followed by Cadburys India Ltd. at 6th spot with rise in ad volumes from 665.32 (‘000 secs) to 1032.5 (‘000 secs). Tata (G) took a leap from 9th spot to 7th spot with rise in ad volumes from 481.99 (‘000 secs) to 581.24 (‘000 secs). Reliance Industries Ltd (G) entered the chart with ad volumes of 496.72 (‘000 secs) and claimed the 8th spot. Pepsi Foods (G) dropped from 7th spot to 9th spot with drop in ad volumes from 589.6 (‘000 secs) to 456.43 (‘000 secs). Wadia (G) entered the chart with ad volumes of 426.51 (‘000 secs) and claimed the 10th spot.                     

Top Brands

In the top brands category, Harpic Power Plus 10X Max Clean maintained its lead with rise in ad volumes from 585.98 (‘000 secs) to 596.08 (‘000 secs) followed by Lizol all in 1 at 2nd spot with rise in ad volumes from 545.07 (‘000 secs) to 587.81 (‘000 secs). Coca Cola moved one spot up and claimed the 3rd position with rise in ad volumes from 266.79 (‘000 secs) to 563.99 (‘000 secs). Dettol Antiseptic Liquid slipped one spot down and stood at 4th position with rise in ad volumes from 438.11 (‘000 secs) to 502.5 (‘000 secs). Harpic Bathroom Cleaner took a steep leap from 9th spot to 5th spot with rise in ad volumes from 241.99 (‘000 secs) to 461.61 (‘000 secs). Lalithaa Jewellery retained its 6th spot with rise in ad volumes from 250.57 (‘000 secs) to 287.67 (‘000 secs). Colin moved one spot up and claimed the 7th spot with rise in ad volumes from 242.08 (‘000 secs) to 281.7 (‘000 secs). Mortein Insta dropped from 5th spot to 8th spot with rise in ad volumes from 253.76 (‘000 secs) to 267.04 (‘000 secs). Vanish Oxi Action entered the chart with ad volumes of 247.91 (‘000 secs) and claimed the 9th spot. Dettol Toilet Soaps dropped from 7th spot to 10th spot with drop in ad volumes from 250.27 (‘000 secs) to 243.52 (‘000 secs).

Tags: BARC Rankingsbarc week 41Harpic

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