Mumbai: Schbang, India’s leading independent Creative, Media, and Technology Transformation agency, has announced a significant leadership transition as it embarks on its next phase of expansion. Co-founders Harshil Karia and Sohil Karia have acquired the shares of fellow co-founder Akshay Gurnani, consolidating leadership and reinforcing Schbang’s commitment to innovation, excellence, and global ambition.
Since its establishment in 2015, Schbang has emerged as a dominant force in the marketing and advertising sector, offering a seamless blend of creativity, data-driven insights, and technology-led solutions. The company has built a strong reputation as a trusted partner to leading brands, including Pidilite, Jio, Castrol, L’Oréal Group, Tata Communications, and many others.
Harshil Karia, who has been at the helm since the company’s inception, will continue to lead as Founder, spearheading its mission to combine Indian creativity and MarTech expertise for a global audience. Sohil Karia will strengthen Schbang’s offerings in his role as Co-Founder and Chief of Digital Transformation.
“We’re immensely proud of Schbang’s journey and excited about the opportunities ahead,” said Harshil Karia. “Our vision is to create a lasting legacy by driving transformative solutions for clients and positioning Schbang as a global challenger from India.”
Sohil Karia echoed this sentiment, stating, “This leadership consolidation is not just about continuity but about taking bold steps toward growth and industry leadership. We remain committed to delivering outstanding creative, media, and technology-driven solutions.”
Reflecting on his tenure, Akshay Gurnani shared, “It has been an incredible experience to see Schbang evolve from a startup into a global force in marketing. I am grateful for the relationships built and the business impact we’ve created. As I embark on a new entrepreneurial journey, I have no doubt that Schbang will continue to scale new heights under Harshil and Sohil’s leadership.”
New Leadership Appointments Strengthen Schbang’s Growth
Schbang’s growth is reinforced by its expanding leadership team. New key appointments include Umma Saini (Chief Creative Officer), Jitto George (Head of Brand Solutions and Schbang Motion Pictures), Dipshika Ravi (National Creative Director), Aditya Menon (Vice President, Strategic Management), Mukund Raina (EVP & Business Head, Schbang Delhi), Suketu Gohel (Senior Creative Director, Art), Amit Panhale (Vice President, Brand Solutions), and Eric Abraham (Associate Vice President, Brand Solutions). This robust leadership structure ensures that Schbang remains at the cutting edge of industry innovation.
On the international front, Schbang’s UK operations are led by Viren Chhabria (Head of Business Development) and Sarah Coles (Creative Director). The company’s acquisition of Addikt, now operating as addiktSchbang, has strengthened its European presence under the leadership of Barry Schwarz and Koen Van Ovoorde. These strategic moves align with Schbang’s vision of taking Indian ingenuity global while integrating best-in-class international practices.
With a team of over 1,200 professionals and an ambitious roadmap, Schbang is poised to set new benchmarks in advertising and marketing. As the company enters this new phase, it remains steadfast in its mission to deliver integrated solutions that drive business impact and redefine industry standards on a global scale.
