Mumbai: Hashtag Orange, an integrated marketing agency, won Zuno General Insurance’s ‘Well Done Vivaan’ campaign promoting Zuno Switch Motor Pay How You Drive after a competitive multi-agency pitch.
Zuno’s new PHYD product offers discounts of up to 30% on car insurance renewals based on the user’s driving score in the Zuno app, encouraging safe driving. Hashtag Orange’s ‘Well Done Vivaan’ campaign promotes PHYD’s benefits to younger car insurance buyers.
Hashtag Orange crafted a multi-faceted marketing approach, encompassing ad films, print, digital media, and outdoor ads. To engage the audience and establish a notable brand presence, they introduced Vivaan, an influential figure encouraging responsible driving habits.
“Directed by Gaurang Menon, the ‘Well done Vivaan’ film from Hashtag Orange stands out in its category. With the campaign gaining momentum, the agency is expanding the PHYD add-on and sustaining the film’s success.”
Speaking about Hashtag Orange’s work on the campaign, Gaurang Menon said, “We are thrilled to have had the opportunity to once again deliver a unique campaign for the brand. Vivaan is a throwback to ads gone by: part filmy, part fun. We had great fun creating this faceless character that is a symbol for good driving – something that anyone can be! Zuno’s innovative new product offering made us think hard on how to communicate such a product to its younger TG through one solid idea that can transcend different platforms and media.”
Mukesh Vij, Founder of Hashtag Orange, shared his enthusiasm at the positive reception of the campaign. “Amid all the advertisements that still rely on conventional narratives to deliver the brand message, standing out demands that we employ innovative new ideas. At Hashtag Orange, we are all about bold, out-of-the-box thinking that inspires action. By marrying branding expertise with creative storytelling, this campaign has successfully left a lasting impression in the minds of the audience. We are confident that this will lead to strengthened customer relationships and greater sales.”
Ketan Mankikar, Head & VP Marketing at Zuno General Insurance, said, “For a groundbreaking product like PHYD, we knew we needed a marketing campaign that was just as innovative. The ‘Well Done Vivaan’ campaign marks a significant milestone for us and a step forward in reimagining motor insurance. By presenting Vivaan as a relatable and aspirational figure, we’ve not only created a buzz around our Zuno Switch Motor PHYD but also highlighted the importance of responsible driving in a compelling manner. We are excited to see how Vivaan’s story will resonate with everyone and encourage them to adopt safer driving habits enhancing road safety in India.”
