Mumbai: Havas has announced a strategic partnership with Indonesia-based independent agency Moonfolks to establish Havas Moonfolks, an integrated agency offering media, creative, and digital marketing solutions. This alliance brings together Havas’ global media expertise and Moonfolks’ deep-rooted capabilities in digital and integrated marketing, creating a powerful force in Indonesia’s rapidly evolving advertising landscape.
Under this partnership, Moonfolks will continue to operate independently under the leadership of Anish Daryani, who takes on the additional role of President Director of Havas Moonfolks, alongside his current position as Founder, CEO, and President Director of Moonfolks. He will be supported by Stefanus Christofer (Steven) as General Manager and work closely with Pankaj Nayak, President SEA, Havas Media, to drive business growth and innovation.
Havas Moonfolks is set to redefine how brands approach advertising, offering a fully integrated service model that seamlessly blends creative, media, and technology. The agency’s services will span traditional and digital advertising, social media, programmatic buying, performance marketing, creative development, and brand strategy, all under one umbrella.
Additionally, this collaboration introduces Havas’ proprietary tools to the Indonesian market, including:
- Havas Market – eCommerce solutions
- Havas Play – Content & Activation strategies
- CSA (Data & Tech) – Advanced data and technology-driven insights
With Havas’ Converged strategy at the core, Havas Moonfolks aims to eliminate silos between creative and media functions, ensuring brands benefit from data-driven, high-impact storytelling.
Rana Barua, Group CEO, Havas India, SEA & North Asia, emphasized the significance of Indonesia in the agency’s regional strategy, “Indonesia is one of Southeast Asia’s largest and fastest-growing markets, making it a strategic priority for us. This strategic alliance with Moonfolks marks a significant milestone in our growth journey and strengthens our position to lead with our Converged strategy, amplifying our ability to deliver impactful solutions for brands in local, regional, and global markets.”
Anish Daryani, President Director, Havas Moonfolks, highlighted the need for integrated agency models, “The industry has created significant complexity by separating creative and media functions into different agencies. I’ve witnessed firsthand how disconnected these teams can be, even when working on the same client, or within the same holding company. By uniting creative and media, we are leading the charge in challenging the traditional approach, bringing integrated agency teams together to solve business challenges for our clients. This collaboration provides a proven model that combines creative content, effective distribution, and a higher ROAS for brands.”
