Mumbai: Havas has appointed Toni Ruotanen as Head of E-Commerce, Southeast Asia, bringing more than 30 years of global experience in eCommerce, digital advertising, and commercial strategy to the role.
Based in Bangkok, Toni will report to Pankaj Nayak, CEO of Havas Media Network Singapore and President SEA – Havas Media.
In his new position, Toni will lead the next growth chapter for Havas Market, the agency’s specialized commerce and performance marketing unit, powered by Converged.AI. His focus will be on enabling brands to accelerate their digital commerce strategies through end-to-end consulting, content optimization, and data-driven performance marketing.
Speaking about the appointment, Pankaj Nayak said, “Toni’s deep expertise across commerce, tech, and digital transformation makes him the ideal leader to drive this next phase of growth for Havas Market. With him on board, we’re well-positioned to deliver smarter, results-focused solutions for our clients across the region.”
Sharing his excitement on LinkedIn, Toni Ruotanen said, “I’m honored to step into the role of Head of E-Commerce, Southeast Asia at HAVAS, where I’ll be leading efforts to empower brands in navigating the dynamic world of digital commerce through HAVAS Market.”
Outlining his key priorities in the new role, Toni added:
- E-Commerce Consulting & Operations – Helping brands build and optimize their online sales strategies.
- Content Performance Optimization – Ensuring product content drives engagement and conversions.
- Paid Performance Media Optimization – Maximizing ROI through data-driven media strategies.
- Sales Analytics & Insights – Leveraging data to fuel smarter business decisions.
Toni concluded, “E-commerce in SEA is evolving at lightning speed, and I’m excited to collaborate with brands, partners, and the incredible team at HAVAS to drive impactful growth.”
With this strategic appointment, Havas continues to strengthen its digital commerce capabilities in Southeast Asia, enabling brands to stay ahead in an increasingly competitive and performance-driven landscape.
