New Delhi: Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd, the Last Mile E-Mobility Solutions, Continued Energy Solutions, and Solar Rooftop Solutions company. The appointment follows a competitive multi-agency pitch, positioning Havas as the strategic partner to help Eastman strengthen its brand presence and expand visibility in the Indian market.
In a bid to cut through the competitive landscape of solar, energy, and power solutions, Eastman Auto & Power has partnered with Havas Creative India to drive brand growth and elevate its visibility. This collaboration underscores Eastman’s ambition to reinforce its leadership in sustainable technologies, as well as its focus on technological innovation in the e-mobility and solar energy sectors.
As part of the mandate, Havas Creative India will lead Eastman’s brand communication strategy from its Gurugram office. The agency will craft compelling narratives that highlight Eastman’s commitment to sustainability, technological leadership, and its pioneering work in last-mile e-mobility solutions, including e-rickshaw batteries. This strategic partnership aims to position Eastman as a transformative force in the global energy space, with an increasing emphasis on solar energy solutions.
Havas Media India will also manage the media strategy for Eastman Auto & Power, ensuring a comprehensive, data-driven approach to expand brand reach and engagement across key markets. By leveraging data insights, Havas Media will optimize media planning and execution to deliver measurable impact and enhance Eastman’s brand visibility.
Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power Ltd., said, “In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience.”
Kundan Joshee, Managing Director, Havas Creative India, said, “The Last Mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto & Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business.”
This partnership marks an important milestone in Eastman Auto & Power’s journey toward leading innovation in sustainable energy solutions and further strengthens its commitment to making a lasting impact on India’s energy landscape.
