Gurugram, India: Havas CX India, the specialised customer experience vertical of Havas India, has announced the appointment of Amandeep Singh Kochar as Executive Vice President – Experience Strategy & Martech Head. In his new role, Amandeep will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer, Havas India, who also oversees Havas CX India operations.
Amandeep will work closely with leadership teams across the Havas India network to position Havas CX India as the central point of client conversations. His mandate includes building future-ready customer experience and martech capabilities, strengthening CRM and data analytics offerings, and enhancing the network’s go-to-market strategy through deeper integration across Havas India agencies.
Commenting on the appointment, David Shulman, Global CEO, Havas CX, said, “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognizing the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”
Manas Lahiri, Chief Growth Officer, Havas India, added, “Across markets, customer experience is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the center of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge. Amandeep brings a rare blend of strategic depth, martech expertise, and regional leadership experience. His proven ability to build CX capabilities and drive growth will be critical as we further scale our CX strategy and GTM practice, deepen integration across Havas, and unlock new growth opportunities.”
Speaking on his appointment, Amandeep Singh Kochar said, “Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes. There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys.”
Amandeep brings 15 years of experience across India and Southeast Asia, working with enterprise brands to align brand strategy, customer experience, and marketing technology for measurable business impact. His expertise spans first-party data programmes, personalisation at scale, CRM, martech orchestration, marketing effectiveness, and transformation initiatives.
Most recently, he was with VML, where he played a key role in building CX and commerce capabilities across India and Southeast Asia, managing regional mandates from Thailand and Malaysia. Over the past year, he also pursued an entrepreneurial consulting journey focused on Bharat-first customers and brands. His portfolio includes work with Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT, with notable CX case studies across Ford, IDFC, and Colgate.
A frequent contributor to industry thought leadership, Amandeep has authored reports for platforms such as WARC and publishes a biweekly newsletter, Marketing Mediator, on LinkedIn and Substack. He holds an MBA in Marketing & Strategy and is a computer engineer by training.
