Mumbai: Havas has announced the acquisition of a majority stake in Ctrl Digital, one of Sweden’s leading specialists in measurement, analytics, and data activation. With this move, Ctrl Digital joins Havas Media Network’s global technology, data, and analytics consultancy, CSA, marking its official launch in Sweden and the Nordics.
The acquisition strengthens Havas’ global CSA network and reinforces its commitment to helping clients future-proof their businesses while ensuring measurability across the entire effect chain.
Founded in 2018 by Ted Solomon, Ctrl Digital is a consultancy specializing in digital analytics, measurement, and data activation. The company supports organizations in building reliable data foundations and transforming first-party data into actionable insights across sales and marketing. Operating at the intersection of marketing, analytics, and technology, Ctrl Digital offers expertise spanning tracking and cloud-based platforms to advanced modeling and activation in media and CRM systems, with a strong focus on data quality, privacy, and long-term value creation.
The integration of Ctrl Digital enhances Havas’ capabilities in the Nordics by combining strategic expertise with advanced data and technical capabilities. The acquisition also reinforces Bizkit Havas, Havas’ local full-service agency, and strengthens the Havas Village Sweden proposition by expanding the scale and scope of its data-driven services.
“We are thrilled to welcome Ted Solomon and the entire Ctrl Digital team to the Havas family. Their deep expertise further strengthens the global data-powered solutions we deliver for our clients. This acquisition also advances our global strategy as we continue to expand our Converged.AI operating system driven by data, technology, and AI to help clients achieve their objectives with greater precision,” commented Yannick Bolloré, Chairman and CEO of Havas.
“Ctrl Digital’s expertise in measurement, analytics, and data activation makes our offer in Sweden significantly stronger. Their specialist capabilities enhance our integrated model across media, creativity, data, and strategy, and reinforce our ambition to deliver clear business results for clients. This move gives us a unique market position in the Nordics, combining creativity with data-driven precision to create measurable impact,” said Jenny Leeb, CEO of Havas Sweden.
“We’ve built a strong position in Sweden in data and analytics for digital growth, and joining Havas is the natural next step. Their global expertise in CSA and our long-standing collaboration with Bizkit Havas create a clear strategic fit. Together, we gain the scale and platform to expand in the Nordics and Europe while continuing to deliver the measurable business results our clients expect,” added Ted Solomon, Founder and CEO of Ctrl Digital.
With this acquisition, Havas continues to scale its Converged.AI-driven capabilities globally, strengthening its integrated offering across media, creativity, technology, and analytics, and positioning itself for accelerated growth across the Nordic region.
