Havas Play India, the sports, content, and entertainment arm of Havas Media Network India, is set to launch Baithak, an innovative platform aimed at redefining audience engagement through artistic expression and deep conversations. This pioneering initiative seeks to connect creators and audiences while celebrating India’s rich cultural legacy in contemporary settings.
Baithak will kick off with its inaugural event featuring acclaimed artist Piyush Mishra, a prominent figure in Indian cinema, theatre, and music. In an intimate discussion with RJ Tushar from RED FM, Mishra will share insights from his personal and artistic journey. Known for his candid storytelling, he will explore his experiences, challenges, and spiritual reflections, providing attendees with a unique glimpse into the life of one of India’s most celebrated artists.
The event is scheduled for October 18, 2024, at 5:00 PM at The Millennium School, South City, Lucknow. Designed to foster a personal atmosphere, Baithak aims to create a space for the audience to engage with Mishra’s life lessons and creative process on a deeper level.
Ramachandran Venkatasubramanian, COO, Havas Play, said, “The advertising and media space has become extremely complex, dynamic, and fragmented. Hence, we are focused on creating IPs that resonate deeply with our audience. Baithak is a nuanced, eclectic, and niche platform that, while intimate in scale, delivers a powerful and lasting impact by fostering meaningful conversations and creative connections. This initiative is not just an event but an initiative to bridge the gap between artists and audiences. It’s about creating environments that inspire collaboration, conversation, and a sense of community. We’re excited about the potential that Baithak brings to the industry.”
Talking about this unique initiative by Havas Play, Piyush Mishra, said, “Art is a reflection of society and it is our responsibility to make every experience meaningful. I shared my journey with Baithak, not only as an artist but also as a person navigating life. In today’s fast – paced world, we often forget to pause and connect. This platform offers the chance to reflect, share and hopefully, inspire others.”
RJ Tushar, a popular voice from RED FM Lucknow, who will moderate the session and believes that the power of storytelling transcends the stage, said, “Baithak is an experience where the stories shared go beyond words. It’s about creating moments that resonate with the soul and connecting on a deeper, more human level. This is exactly what we need more of in today’s world – spaces that encourage dialogue, reflection, and personal connection.”
Havas Play India’s launch of Baithak reflects its commitment to inspiring creative change through storytelling and meaningful engagement, bridging the gap between creators and audiences in a rapidly evolving cultural landscape.
