MUMBAI: FMCG company Havells India today launched its latest Home Art lights range – Johari, Rangmanch, Adaa, and Aakriti, with Bollywood star Dia Mirza as the face of the campaign. This new collection the company explains elevates lighting from functional necessity to an artistic expression, blending cultural heritage with modern design.
The Johari range from Havells combines premium Bohemian glass with traditional craftsmanship and modern techniques from 19th-century European elegance. The Rangmanch range features pinewood craftsmanship with a blend of Madhubani Art. The Adaa range showcases minimalistic designs and The Aakriti range exhibits the contemporary form factors.
The film takes the audience on a visual journey through spaces illuminated by these thematic ranges reflecting its own story and aesthetic, truly embodying #astoryineverylight. Whether it’s the regal charm of Johari, the artistic flair of Rangmanch, the serene elegance of Adaa, or the modern sophistication of Aakriti, each lighting element is designed to transform homes into an art explains the company.
The ad film opens with Mirza walking through a space illuminated by the Johari range, exuding royal elegance blending traditional craftsmanship with modern flair. Transitioning into the space of colors crafting an illuminating tale infused with Rangmanch range depicting art and heritage. She then relaxes in a room softly lit by the Adaa range, reflecting minimalistic grace and calm. Finally, the contemporary Aakriti range takes center stage in her dressing room, its sleek design embodying personal expression through refined, modern lighting.
Parag Bhatnagar, president Havells India said, “We are excited to launch our latest Home Art Lights range in collaboration with Dia Mirza. This range transcends decorative lighting by offering homeowners a way to elevate their spaces with designs that tells an enticing tale inspired by grandeur, art, minimalism, and contemporary form factors. As a leader in the lighting segment, Havells has consistently pushed the boundaries of innovation and design, and this collection is yet another testament to our commitment to provide superior lighting solutions to our consumers.”
Rohit Kapoor, executive VP Brand Marcom, Havells India said, “Collaborating with Dia Mirza on this campaign has been a fantastic opportunity to highlight the exceptional artistry of our Home Art Lights range. At Havells, we take pride in offering lighting that not only brightens homes but also enhances their aesthetic appeal, turning ordinary rooms into stunning works of art.”
Mirza said, “Partnering with Havells Lighting was a natural choice for me, as their commitment to trust and legacy resonates deeply. It was a pleasure to work on this project and witness how these lights transform spaces. The film beautifully captures the essence of these designs, showcasing their ability to elevate any room with grace and brilliance.”
The mega campaign will be supported by a digital media initiative, In addition, the campaign will be promoted across all Home Art Light stores.
Link to Ad Film:
