HDFC Mutual Fund has unveiled its campaign for Children’s Day capturing the bond between a child and her parents. The campaign draws parallels between the trust between a parent and their child and the Systematic Investment Plans.
In the film, parents are asked questions like are they are funny, are they strong, do they understand their child, and how do they rate themselves as parents. Their children are asked the same questions about them. While the parents rate themselves not too high on the scale, be it strength or understanding their child, or being a good parent, their children give them top scores on every parameter.
The film looks to showcase the consistency and reliability of an SIP just as a parent’s relationship with their child.
The campaign encourages people to opt for financial security with #ZindagiKeLiyeSIP.
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