Mumbai: HDFC Securities, a stockbroking firm, has unveiled its latest brand campaign for InvestRight, a comprehensive investing platform designed for seamless, empowered digital investing. Anchored by the core message, “Ye hai invest karne ka ek tareeka, aur ye hai InvestRight” (This is the way to invest, and this is InvestRight), the campaign blends relatable everyday investing scenarios with humor, highlighting the convenience, real-time research, and integrated digital solutions offered through the InvestRight app.
Recently, InvestRight introduced a major app update to enhance usability, speed, and personalization. The revamped platform consolidates equities, mutual funds, ETFs, bonds, IPOs, NPS, and global products in a single interface, offering advanced charting, swipe order execution, real-time option chains, integrated UPI payments, and a multi-asset portfolio view.
The app also features unique tools such as Star Portfolio and Zapp Orders, which simplify investment decision-making with intelligent insights and nudges, while real-time investment trackers keep users updated across NSE, BSE, and F&O markets. Additional benefits include instant fund hold/release, competitive margin trading, and dynamic watchlists—all within a sleek, industry-leading interface.
The platform’s intuitive navigation, minimal taps, and responsive design have earned top user ratings, including a 4.6-star score on Google Play, more than 1 million downloads nationwide, and over 150,000 user reviews praising its ease of use, analytics, and seamless switching between investment products.
Commenting on the campaign, Puneeth Bekal, EVP & CMO of HDFC Securities, said, “InvestRight’s latest app update exemplifies our commitment to delivering a smarter, simpler, and more comprehensive investing experience. From advanced analytics and personalized recommendations to a sleek UI/UX that users have rated among the best in the industry, InvestRight is transforming how customers engage with financial markets. Our campaign emphasizes these strengths, demonstrating how technology, trusted research, and seamless product integration remove barriers to investing, whether on the go, at home, or with family. Built for India’s new generation of investors, this platform reflects our 25-year legacy of innovation and customer-centricity.”
The campaign’s TVCs depict scenarios that resonate with everyday investors, from missing investment opportunities on slower platforms to the ease of investing through InvestRight’s unified dashboard, highlighting how the platform simplifies financial management for both individuals and families.
Developed by creative agency Steve Priya, the campaign uses humor and storytelling to showcase the platform’s credibility, research-backed insights, and user-friendly design. The agency’s founders said, “Through relatable humor and storytelling, the commercials highlight how a credible, research-backed, and user-friendly platform can solve everyday challenges and empower more Indians to take charge of their financial futures.”
HDFC Securities is rolling out the campaign across television, digital, and social media, supported by SEBI-compliant communication, reinforcing the firm’s focus on transparency, technology, and investor empowerment. The InvestRight initiative underscores HDFC Securities’ mission to make investing accessible, informed, and rewarding for every Indian.
