Mumbai: HDFC Sky, a financial and investment institution has announced the launch of their ‘GRWM’ campaign, #GettingReadyWithMeForTheWorld for women. This campaign aims to celebrate the strength, resilience, and achievements of women worldwide while empowering them on their investment journey.
HDFC Sky said that in a world where women play diverse roles, from leading nations’ economies to being the backbone of their families, it recognises the inherent power and potential within every woman. With GRWM, HDFC Sky aims to create a platform where women can come together as ‘HER’oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively.
“In the midst of an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women’s financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders” said Puneeth Bekal, executive VP, CMO HDFC Securities
To keep the momentum high even post women’s day as they believe empowerment happens over time and not on one special day, HDFC Sky’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future. From insights shared by industry leaders to practical advice on investment strategies, HDFC Sky said that it endeavours to make the investment journey smoother and more accessible for women everywhere.
The campaign film can be viewed on HDFC SKY’s official website and social media platforms including YouTube, Instagram & Facebook.
