Titan Company Limited’s Helios unveiled its campaign #Time Is Changing, paying homage to the Goddesses of today. For the campaign, Helios collaborated with nine women who embody unwavering strength and courage, confronting contemporary social challenges. The film raises a profound question – What does evil look like today, and who fights it. In answer, the film showcases the efforts of nine women working tirelessly to bring about change in the world.
Odette Katrak is the co-founder of Beautiful Bharat, which is working towards sustainability while Anupama Shivacharya, a certified Calisthenics Coach, empowers others through physical fitness and strength, while Anvita Nair advocates for mental health awareness and supporting women with postpartum depression.
Pallabi Ghosh is fighting against human trafficking, while Bidisha Saika advocates for biodegradable pad vending machines in government schools to support menstrual hygiene. Sumathi Ravindranath offers hope and support to those with developmental disabilities and sanitation educationist Archana KR tirelessly campaigns for clean school toilets after documenting hundreds of dirty unusable toilets in Karnataka. Priya Varadrajan empowers women and girls who are survivors of gender-based violence and abuse and Pragya Singh, an acid attack survivor, is running an online campaign urging banks to make their online KYC process more inclusive.
Ajay Dwivedi, Head Retail, Watches and Wearables, Titan Company Limited said, “At Helios, we recognise that time is changing, and we are committed to celebrating the strength and resilience of women who are at the forefront of this change. The #TimeIsChanging campaign is not just a tribute to the Goddesses of today but also a call to action for everyone to join hands and stand up against the evolving evils of our time. We believe that by sharing these stories and experiences, we can inspire more individuals to make a difference and empower women to lead the way in shaping a better future for all.”
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