Mumbai: Herbalife India enters the Indian luxury skincare market with Vritilife Outer Nutrition Range, offering a Facial Cleanser, Toner, Serum, and Moisturizer.
Developed in Herbalife’s Centre of Excellence in Bangalore, the Vritilife Outer Nutrition Range has undergone thorough clinical research for safety, efficacy, and traceability from raw materials to final products. It blends botanicals, Ayurvedic formulations, and natural oils with high actives to meet modern lifestyle needs, now a key part of Herbalife’s product range.
Herbalife India’s growth has been steady since 2009, expanding from weight management to 48 diverse products. In Q1 2024, India saw a 13.9% sales increase to $203.5 million, making it Herbalife’s top market globally among 95 countries.
Ajay Khanna, Managing Director, Herbalife India, said, “As Herbalife stands at the cusp of its next phase of growth in India, we are excited to launch the Vritilife Outer Nutrition Range. This strategic expansion not only diversifies our product portfolio but also demonstrates our commitment to delivering high-quality skincare solutions. As a responsible health and wellness company, we are confident that our skin care range effectively addresses the outer nutrition needs of the Indian population. These products embody our philosophy of integrating ancient Indian beauty practices with advanced, science-backed formulations.”
The Indian beauty industry is rapidly evolving with Ayurveda seeing significant growth. Verified Market Research (VMR) data shows the Ayurveda beauty market is thriving at $8-9 billion, predicted to hit $21.1 billion by 2028 in the $646 billion global beauty market. Vritilife’s Outer Nutrition Range taps into the trend for natural solutions, offering a luxurious and effective skincare range using ancient herbs.
Ajay Khanna further added, “At Herbalife, we support local communities, respect local sentiments and our culture in all our initiatives. The VritilifeOuter Nutrition range is proudly Made in India and scientifically formulated and clinically evaluated for various skin types*. We understand and celebrate the diverse beauty traditions of this nation, and our products reflect that respect.”
*Skin types: normal, oily, dry and combination.
