Mumbai: Herbalife India, a leading health and wellness company, has announced the launch of Liftoff®, an effervescent energy drink designed to support alertness and active living. The new product, available in a refreshing watermelon flavor, contains zero added sugar and aligns with the growing demand for convenient, on-the-go nutrition formats among Indian consumers.
The launch marks Herbalife’s continued expansion into India’s nutraceutical beverages market, offering a product tailored to today’s fast-paced, health-conscious lifestyles.
Ajay Khanna, Managing Director, Herbalife India, commented on the product introduction,“This launch echoes our ongoing commitment towards increasing access to innovative nutrition solutions for consumers. Our endeavor has always been to address evolving lifestyle needs and provide products that empower people to live healthier and active lives. Liftoff® is a science-backed formulation that provides a convenient way to feel energized* and alert, as part of Herbalife’s portfolio of nutrition-based products that truly resonate with today’s Indian consumers.”
Liftoff® is formulated with a blend of caffeine (80 mg), Alpinia galanga extract (300 mg), and essential B and C vitamins. The drink aims to help users feel more energized, focused, and alert, while also supporting normal energy-yielding metabolism and reducing fatigue. The inclusion of Steviol Glycoside, a natural sweetener derived from Stevia leaves, and beetroot powder for natural coloring, ensures a clean-label formulation without artificial colours or added preservatives.
Key product highlights include:
- Zero added sugar
- 80 mg caffeine per serving – helps improve alertness, focus, and supports thermogenesis
- Clinically tested Alpinia galanga extract – supports subjective feelings of alertness and calmness
- B-vitamins and Vitamin C – contribute to reduced fatigue and oxidative stress protection
- No artificial colours or preservatives
This launch comes at a time when Indian consumers are prioritizing health-focused functional beverages, particularly in the wake of rising interest in immunity, energy, and convenience-led nutrition.
