Mumbai: Herbalife India, a global health and wellness company, community, and platform, has announced the continuation of its association with the Board of Control for Cricket in India (BCCI) as the Official Nutrition Partner for the TATA Women’s Premier League (WPL) 2026 season. The partnership reinforces Herbalife’s sustained commitment to the growth of women’s sports in India and the holistic well-being of elite athletes.
India’s women’s cricket ecosystem continues to witness rapid growth in participation and viewership, with the TATA WPL emerging as a transformative platform that unlocks new opportunities for athletes while strengthening the broader women’s sports landscape. Through the renewed collaboration, Herbalife will continue to promote the importance of science-based nutrition in enhancing performance, endurance, and recovery for elite cricketers competing at the highest level.
Commenting on the partnership, Ajay Khanna, Managing Director, Herbalife India, said, “India’s women’s sports revolution with TATA WPL at its epicenter signals a transformative era for athletic excellence and gender equity. Herbalife proudly continues its association with BCCI as Official Nutrition Partner, arming elite cricketers with science-based nutritional products to optimize performance, endurance, and recovery on this world-class platform. It’s our privilege to drive this momentum and shape the future of women’s cricket.”
Devajit Saikia, Honorary Secretary, BCCI, said, “The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Herbalife brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
Since its inception, the TATA WPL has played a catalytic role in elevating women’s cricket in India, setting new benchmarks for competitiveness, professionalism, and fan engagement. As the league continues to evolve, partnerships focused on athlete support and performance standards are expected to remain central to its long-term success.
Globally, Herbalife supports over 150 athletes, teams, and leagues, providing high-quality sports nutrition across all stages of training and competition. In India, the company partners with leading athletes across cricket, badminton, and table tennis, including Yashasvi Jaiswal, Smriti Mandhana, Lakshya Sen, Manika Batra, and Palak Kohli. From the Olympic Games and Commonwealth Games to Special Olympics Bharat, Herbalife continues to champion nutrition-led performance and sporting excellence.
