New Delhi: Hero MotoCorp has announced a landmark three-year partnership with rising PGA Tour stars Akshay Bhatia and Sahith Theegala, who will serve as Global Ambassadors for the brand. This strategic alliance underscores Hero’s continued commitment to empowering world-class sporting talent and expanding its global footprint in professional golf.
The partnership officially tees off this week, with both players donning the Hero logo as they take to the course on the global stage. Representing a new era of golf, Bhatia and Theegala—both of Indian descent—symbolize the brand’s core values of excellence, perseverance, and ambition.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, commented: “We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.”
He added, “As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors.”
Akshay Bhatia, known for his grit and growing success on the PGA Tour, reflects Hero’s relentless pursuit of progress.
“Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage,” said Bhatia.
Sahith Theegala, celebrated for his dynamic performances and breakout success, echoed similar sentiments, “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”
This partnership further enriches Hero’s esteemed portfolio of sports ambassadors and reflects the brand’s robust support for athletes who embody the spirit of modern India and global ambition.
Hero has been a pioneering force in professional golf for over two decades, supporting elite events such as the Hero World Challenge (PGA Tour), Hero Dubai Desert Classic, Hero Indian Open (DP World Tour), and Hero Women’s Indian Open (LET). Its current ambassador roster includes Tiger Woods, who has served as Hero’s Global Corporate Partner since 2014, alongside top Indian talents like Shiv Kapur, Diksha Dagar, Pranavi Urs, and Tvesa Malik.
