New Delhi: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has signed on as the Title Sponsor of the Hockey India League (HIL) for the next three seasons, starting from 2024-25.
This partnership aligns with Hero MotoCorp’s ongoing commitment to promoting sports in India, particularly hockey, which holds a significant place in the country’s sporting heritage. The alliance aims to rejuvenate the sport, enhance its visibility, and create a platform to showcase emerging talent across the nation.
The Hero Hockey India League, set to commence on December 28, 2024, will feature eight men’s teams and, for the first time, four women’s teams. This inclusion of women’s teams marks a historic milestone for Indian hockey, furthering the empowerment of women in sports and promoting gender equality.
Sanjay Bhan, Executive Vice President at Hero MotoCorp, shared, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities. We wish all the participating teams and players the very best.”
Dr. Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, also expressed excitement over the partnership, stating, “Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as #IndiaKaGame.”
Bhola Nath Singh, Member of the HIL Governing Committee, added, “Hero MotoCorp’s partnership is a testament to the growing popularity of the Hockey India League. Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India.”
The Hero Hockey India League will be broadcast across multiple platforms, including television, digital channels, and radio, ensuring fans stay connected with every exciting match. With Hero MotoCorp’s backing, the league is poised to elevate the sport, inspire future generations of players, and showcase India’s hockey talent on a global stage.
