Mumbai: Hero MotoCorp has launched a new campaign for its Hero Destini 125, built around the theme “Hero ka Scooter, Scooter ka Hero”. Conceptualized by McCann Worldgroup and directed by ace ad filmmaker Arun Gopalan, the campaign celebrates the scooter as a symbol of reliability, style, and aspirational confidence, targeting today’s modern riders.
Adding cultural gravitas to the campaign, Hero MotoCorp collaborated with S.S. Rajamouli, India’s celebrated filmmaker known for his grand cinematic storytelling. His larger-than-life style elevates the narrative, making the Destini 125’s launch a truly heroic moment.
The TVC highlights the scooter’s first-in-segment features, including Retro Chrome Styling, a Large Floorboard, Bigger Alloy Wheels, Best-in-Class 59 km/l Mileage, Advanced Auto-Cancel Winkers, and an LED Projector Headlight with DRL. The campaign positions the Destini 125 as the scooter of choice for riders seeking a blend of style, comfort, performance, and convenience.
Prasoon Joshi, Chairman APAC, CEO & Chief Creative Officer, McCann Worldgroup India, said, “With Hero Destini 125, our idea was to present it as a true ‘Hero’ in itself. So we imagined it through the scale and drama of an S.S. Rajamouli vision — where spectacle meets pride. The grandeur isn’t just for effect; it’s about celebrating the larger-than-life confidence the scooter gives its riders, creating a narrative that elevates both the scooter and the brand to an iconic stature.”
Aashish Midha, Head of Marketing, Hero MotoCorp India, added,“At Hero MotoCorp, we are committed to delivering products that reflect evolving aspirations of our customers while reinforcing our leadership in the two-wheeler industry. The Destini 125 brings together style, performance, and convenience, making it a natural choice for today’s riders. Our collaboration with S.S. Rajamouli, a legendary filmmaker known for creating iconic, larger-than-life stories, has enabled us to showcase this scooter with the grandeur and impact it deserves. ‘Hero ka Scooter, Scooter ka Hero’ campaign not only showcases the strengths of the Destini 125 but also underpins Hero’s role as the trusted brand of choice for millions of customers.”
