Mumbai: To encourage family bonding at home through cooking, Hershey India, a part of The Hershey Company, one of the world’s leading snacking giants, has launched the ‘#HappyAtHome With Hershey’s’ digital campaign. Through the two-month-long campaign, Hershey will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar, using HERSHEY’S Syrups, HERSHEY’S Spreads and HERSHEY’S Cocoa Powder.
During the current lockdown, families are increasingly spending time together and cooking at home, and recent consumer trends indicate that there has been a significant surge in people searching for home baking and cooking recipes. Recognizing this trend, Hershey’s is creating more opportunities for its consumers to create some easy yet delicious recipes with their wide range of delicious and versatile products. Consumers trying their hand at cooking for the first-time can get a head-start with these quick and delightful preparations.
Speaking about the campaign, Herjit Bhalla, Managing Director, Hershey India, said, “The time spent together overcooking food creates precious bonding moments for families in these unprecedented times. The ‘#HappyAtHome With Hershey’s’ digital campaign aims to bring families together while enjoying cooking and baking with the Hershey’s range of delightful products like Syrups, Chocolate Spreads, and Cocoa Powder. With this engaging campaign, we hope to inspire everyone to bring to life their inner chefs and to bring out their best in the kitchen”
Sarosh Shetty, Director of Marketing at Hershey India said, “The Hershey’s brand is all about enabling warm connections with your loved ones over food occasions. We addressed the emerging trend of families increasingly baking and cooking at home in these times. The engaging, new digital campaign, with over 100 delectable recipes, helps create happy bonding moments for the entire family, whilst cooking with Hershey’s range of delightful products. Consumers also get to share their sumptuous food creations. At Hershey, we are thrilled to give everyone the opportunity to cook together and to be ‘#HappyAtHome With Hershey’s’ in these times.”