Mumbai: Hershey India Pvt. Ltd., a subsidiary of The Hershey Company and the largest producer of quality chocolate in North America, has launched a new TVC for HERSHEY’S Syrup that celebrates the everyday magic mothers create in their children’s lives. The campaign builds on the brand’s thought, “Ma Kuch Bhi Kar Sakti Hai”, highlighting how a mother’s love and creativity can turn ordinary moments into extraordinary experiences.
The film narrates a touching story through two everyday scenarios. It opens with a child’s innocent attempt at painting, which doesn’t go as planned. Instead of correcting the “mess,” the mother steps in with encouragement and creativity, turning it into a masterpiece. This sets the stage for the second moment, where a simple bowl of fruits and milk becomes delightful when transformed by a swirl of HERSHEY’S Syrup and a mother’s loving touch. Together, these moments reinforce the brand’s message that with a mother’s touch, every moment can be special.
Commenting on the campaign, Kamy Devaguptapu, Marketing Director, Hershey India & APAC, said, “Mothers have a unique ability to take life’s everyday moments and make them unforgettable. Through this TVC, we wanted to capture the way a mother’s love, creativity, and encouragement can transform not just situations, but also how her child feels. HERSHEY’S Syrup becomes the perfect metaphor for that transformation: a simple swirl that turns plain into playful and ordinary into extraordinary. Mothers are creators, problem-solvers, and magicians in everyday life, and the film is our celebration of mothers who pour not just sweetness, but joy and possibility into every moment.”
As the brand continues to expand its footprint in India, HERSHEY’S Syrup reaffirms its commitment to inspiring creativity and joy in homes across the country, one delicious swirl at a time.
