Mumbai: HGS Interactive, a Mumbai digital marketing agency and part of Hinduja Global Solutions, will oversee the ecommerce launch for Streax Craft, a sub brand of Streax India.
Streax Craft’s Repair and Strength range targets the home-based professional hair care market, focusing on damaged and treated hair. HGS Interactive will develop all ecommerce launch content to effectively convey the brand’s value proposition to the target audience.
Sachin Karweer, Business Head at HGS Interactive said, “We are thrilled to work with Streax for the launch of Streax Craft. Our focus on creative innovation and strategic insight aims to establish Streax Craft as a leading name in the Indian hair care market, offering a professional hair care regime for home use.”
Dheeraj Arora, Managing Director & CEO, Hygienic Research Institute Pvt Ltd, said, “As part of our commitment to continuous product development, we are excited to introduce Streax Craft under our Streax brand. This e-commerce exclusive brand is tailored to meet specific hair care needs with vibrant packaging and exceptional product quality. We anticipate it will make a significant impact in the personal care space on e-commerce platforms. We are eager to collaborate with HGS Interactive to bring this project to life.”
