Global ad tech platform iCubesWire has bagged the influencer marketing mandate for wellness and personal care brand Himalaya. The partnership will elevate Himalaya’s brand awareness and customer engagement in the United Arab Emirates and Qatar.
Influencer marketing is experiencing significant growth in the Middle East, with an estimated market value of $1.3 billion. Specifically, in the UAE, the sector is valued at around $80 million. Himalaya Wellness has been a steadfast presence in the UAE since 2000, offering a diverse range of products, including pharmaceuticals, face care, baby care, body care, men’s care, hair care, oral care, and animal care.
As per the mandate, iCubesWire will leverage its strategic content production and niche network of influencers and creators to spotlight Himalaya’s range of products. The synergy aims to tap into consumer behaviour in these regions, where a growing number of individuals look up to influencers for lifestyle and wellness recommendations.
Sahil Chopra, Founder & CEO, iCubesWire, said, “Himalaya is an iconic brand in the wellness space, and we couldn’t be more thrilled to collaborate with the team in the UAE and Qatar markets. Combining Himalaya’s trusted legacy with our data-driven influencer strategies, we’re not merely aiming to participate in the conversation around wellness; we intend to be the thought leaders shaping it in the coming months.”
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