Mumbai: Himalaya BabyCare has unveiled a heartwarming new campaign celebrating its position as a brand ‘loved by babies’*, reaffirming its leadership in India’s baby care category. The campaign, titled “Prescribed by Doctors, Trusted by Moms, and Loved by Babies,” creatively places babies at the heart of the narrative—highlighting the brand’s core pillars of trust, care, and credibility.
Built on the foundation of being loved by babies, trusted by mothers, and recommended by doctors, the film delivers an emotionally resonant and playful storyline that captures the innocent yet powerful voices of babies. Through imaginative visualization, the campaign gives babies a voice to express what parents already believe—making the narrative symbolic, endearing, and full of charm.
Set in a whimsical ‘press conference’ following the All India Tiny Talk Summit, the film features curious reporters interviewing babies—the most honest opinion-holders in the world. When asked about their favorite influencer, one baby adorably responds, “Maa,” reminding viewers that a mother remains a child’s first and most trusted guide. Another baby, when asked whose advice they rely on, responds with “Doctor,” reinforcing the deep trust parents place in pediatricians.
The campaign concludes with a simple yet impactful message: while trusted by moms and prescribed by doctors, Himalaya BabyCare is ultimately loved by babies—delivered through a humorous, heartwarming tone that appeals to both emotion and trust.
Speaking on the campaign, Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, said, “At Himalaya BabyCare, our journey has always been guided by the belief that babies come first. This campaign beautifully captures that sentiment by giving a voice to the very ones we care for the most—babies. Being loved by babies is the highest form of trust we could earn, and it is made possible by the confidence mothers and doctors place in our products. This campaign reinforces our belief that babies are our top priority, and safety is at the forefront when we design products to meet their specific needs. At Himalaya BabyCare, we remain committed to delivering Nature’s best for babies and a worry-free experience for moms—continuing our journey of nurturing babies with care and confidence.”
Adapted in eight languages—English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali—the campaign ensures that its message resonates with parents across India. Adding to its creative appeal, the film uses AI-generated talking babies, heightening the sweetness, humor, and emotional connect of the storytelling.
As India’s most trusted baby care partner, Himalaya BabyCare continues to contemporize Ayurveda, offering products that are gentle, safe, and effective—earning the trust of doctors and mothers nationwide.
The campaign #HimalayaBabyCare – “Prescribed by Doctors, Trusted by Moms, and Loved by Babies” is now live across the brand’s digital and social media platforms.
