Bangalore : The Himalaya Drug Company–India’s leading wellness company–in its new commercial for Himalaya Purifying Neem Scrub, addresses the consumer apprehension of face scrubs being harsh on the skin, and brings it as a gentle solution to tackle toughblackheads.The brand message conveyed through the commercial is ‘Tough on Blackheads, Gentle on Skin’.
Rahul Panchal, General Manager, Marketing–Face Cleansing, Consumer Products Division, The Himalaya Drug Company, said, “Today’s consumer is quite aware about her grooming needs. She knows her skin concerns and is constantly on the lookout for effective solutions. Blackhead as a concern is acknowledged but not addressed. Thecommercial is based on the consumer insight that one of the biggestbarriers in the usage of face scrubs is harshness associated with the products. Consumers are apprehensive to try out scrubs,since they fear that any abrasive reaction may harm their skin. Theyare especially worried about blackheads,and seekproducts that are gentle,safe, and effective”.
Himalaya Purifying Neem Scrub is tough on blackheads but gentle on the skin. It is made by adding tiny granules of Apricot in a rich and creamy paste of natural Neem. Apricot granules remove the blackheads that havesettled in your skin, while Neem soothes theskin.
Conceptualized by SoHo Square, the highlight of the TVC is thatHimalaya Purifying Neem Scrub has a gentle,yet effective solution for blackheads and dead skin cells,which makes theskin soft, moisturized, and clear.
Ravi Kumar Cherussola, Creative Director – SoHo Square, said, “The common notion is that scrubs can be harsh on the skin and hence it shouldn’t be used often. Our objective through the commercial was to highlight the ingredients and properties of the Himalaya Purifying Neem Scrub that wouldconvey the USPs of the ingredients and augment trust towards the product. Hence, we came up with a simple message highlighting the strengths of the product”.
Himalaya Purifying Neem Scrub is available at https://www.himalayawellness.in/. The Scrub is also available on leading e-comm stores like Nykaa, Amazon, and Flipkart.
Campaign details:
Title: Himalaya Purifying Neem Scrub, Tough on blackheads, Gentle on skin
Client: The Himalaya Drug Company
Agency: SoHo Square
Brand Planning: Siddharth Roy, Malini Menon
Creative: Ravi Kumar Cherussola, Sahul Wonamali
Account management: Anoop Ancil, Dhwani Nagrani
Production house: Bubblewrap Films
Director: Jaydeep Sarkar
