Himalaya Wellness Company has launched a campaign for Himalaya Koflet to improve brand awareness for the cough syrup, useful in varied causes of cough. Koflet provides effective relief from dry and productive (wet) coughs in all age groups.
In a world where air pollution, viral infections, and changing lifestyles have led to a surge in cough-related issues, Koflet offers an herbal, non-drowsy formula for relief.
In the ad film, three members of a family, the father, daughter and son are all suffering from a cough, but the causes could be all varied. From pollution to weather-related infections, whatever the cause, Koflet is effective on all coughs.
Himalaya’s consumer insights revealed many consumers tend to believe that a cough will resolve on its own, leading them to avoid consulting a doctor. Many individuals tend to underestimate the severity of their cough, and when they do seek relief, they often find themselves unsure about which cough syrup to choose.
“Koflet’s comprehensive campaign aims to be the all-round remedy for cough. The campaign highlights the efficacy of Koflet syrup and showcases the complete range of Koflet products, including lozenges and linctus. It positions Koflet as the all-rounder solution for different cough relief needs, bridging the gap for consumers searching for the right remedy,” said Vikas Bansi, Business Head-OTC, Himalaya Wellness Company.
“To ensure a comprehensive approach, the campaign will be launched nationwide. The target audience for Koflet is vast, encompassing both children and adults of all ages. The campaign will be activated across leading national and regional TV channels, ensuring a strong presence in critical markets like Uttar Pradesh, Bihar, West Bengal, Karnataka, and Maharashtra. Additionally, a radio campaign will run simultaneously in 30 metro and tier-1 cities, further enhancing brand awareness.”
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