Mumbai: Himalaya Wellness has launched a bold new campaign for its Himalaya Turmeric Range, featuring actor and youth icon Mithila Palkar, ahead of International Turmeric Day on 8 October. The campaign, titled “Unspot Your Natural Glow”, combines nature and science to deliver effective skincare solutions for dark spots and uneven skin tone, while celebrating authentic beauty for the modern Indian woman.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said, “This range is our answer to that need — a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow.” The Turmeric Range, featuring a gentle facewash, potent serum, and dark spot clearing cream, is powered by organically sourced turmeric, niacinamide, and glycolic acid, addressing the skincare concerns of the 80% of Indian women who experience uneven skin tone and dark spots.
Speaking on the campaign, Mithila Palkar said, “I truly connect with the idea of celebrating your natural skin. In a world obsessed with filters and perfection, Himalaya’s message feels refreshing and empowering.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, added, “This campaign is a celebration of the modern woman — discerning, confident, and looking for skincare that aligns with her values. Turmeric has always been a hero in Indian skincare, and by combining it with niacinamide and glycolic acid, we’re offering results that are both effective and trustworthy.”
Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, noted, “With the Unspot Your Natural Glow campaign, the Himalaya Turmeric range addresses one of the most common skin concerns — dark spots. By blending organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula that clears dark spots and reveals natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare.”
The campaign will roll out across digital platforms, retail touchpoints, and festive outdoor activations, with an influencer-led initiative on International Turmeric Day, highlighting the benefits of turmeric in skincare. With this launch, Himalaya Wellness is not just entering the beauty segment — it is redefining it, championing authenticity, confidence, and nature-powered beauty.
