Mumbai: Hindalco Industries Ltd., the metals flagship of the Aditya Birla Group, has unveiled a bold new brand identity, signaling its transformation from a raw materials supplier to an engineered solutions provider. The refreshed identity reflects Hindalco’s commitment to co-creating solutions and driving innovation across industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.
The new brand identity was unveiled by Aditya Birla Group Chairman, Mr. Kumar Mangalam Birla, in the presence of industry leaders, policymakers, and business partners.
Speaking at the launch, Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Today, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy. We are committing ₹45,000 crore across aluminium, copper, and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products”. He added, “Hindalco’s new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of new solutions that power progress across industries. And above all, it embodies our commitment to always being a force for good.”
The company’s new logo, featuring a bold and dynamic ‘H,’ symbolizes forward momentum and its role in shaping India’s industrial and sustainable future. This transformation is about more than advanced materials—it is about cultivating innovation, attracting top talent, and fostering a high-performance culture to drive continuous progress.
Satish Pai, Managing Director, Hindalco Industries Ltd., said, “This marks a pivotal moment in Hindalco’s journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ENGINEERING BETTER FUTURES, reflects our core principles: Sustainability, Circularity, Durability, and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.”
Hindalco’s transformation is already driving revolutionary advancements across industries, fostering strategic partnerships to accelerate innovation:
- Automotive & Electric Vehicles: Lightweight materials enhancing efficiency and sustainability.
- Sustainable Packaging: Pioneering circular solutions to minimize waste and improve recyclability.
- Battery & Energy Storage: Collaborating with battery manufacturers to develop specialized aluminium and copper materials for anode and cathode components.
- Aerospace & Defence: Supplying high-performance materials for ISRO’s landmark projects like Chandrayaan and Mangalyaan to strengthen India’s space capabilities.
Sustainability remains a cornerstone of Hindalco’s transformation. The company is leading green initiatives with projects such as:
- India’s first e-waste recycling plant by Birla Copper.
- A 100MW renewable energy project in Odisha, integrating wind, solar, and pumped hydro storage to provide stable, round-the-clock power.
- Recognized as the World’s Most Sustainable Aluminium Company for the 5th consecutive year in the S&P Global Corporate Sustainability Assessment (CSA) rankings.
Hindalco’s ongoing focus on energy-efficient production, waste reduction, and eco-friendly materials aligns with India’s ambitious net-zero goals, reinforcing its leadership in sustainable industrial transformation.
