Thursday, June 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Analysis

Hindi content on the rise! Momspresso records 30 mn+ page views per month for Hindi blogs

by MN4U Bureau
September 14, 2018
in Analysis, Featured, Mobile/Digital
Reading Time: 3 mins read
A A
Hindi content on the rise! Momspresso records 30 mn+ page views per month for Hindi blogs

Share Share ShareShare
  • 75%of the Hindi blogs created by Moms is via the mobile app
  • 95% of the content is consumed by readers on their mobile phones
  • Tier II towns like Lucknow, Jaipur, Agra, Chandigarh, Indore and Patna in the top 12 cities, in terms of content creation and consumption
  • Engagement on Hindi content is 4.2 times that of English content
  • Usage of Hindi content has risen from 6% of all brands in 2017 to 27% of all brands in 2018

New Delhi : Momspresso,India’s largest user-generated content platform for women, recently revealed important insights, mapping its own data of over 6500 bloggers, to mark the occasion of Hindi Diwas on 14th September 2018.According to its findings, Hindi blogs have seen arecord high of 30 mn+ page views per month, 95% of which is consumed by readers on mobile. The platform revealed its Hindi page views have exceeded English and currently make up 50% of total page views.

The information released by Momspresso stated that a major chunk of Hindi content on the platform is being created by moms in previously under penetrated cities including Patna, Agra, Lucknow, Shimla, Bhubaneswar and Indore. 75% of the Hindi blogs are created through the Momspresso mobile app unlike English, where 60% of the bloggers prefer using a desktop to create a blog. Of the Hindi blogs created on the mobile app, 93% were created on an android phone. The platform currently has 1595 Hindi bloggerswho have already created 14,746 blogs in  with close to 1800 blogs being added every month.

On the consumption front, Momspresso revealed that it witnessed maximum readership of Hindi content from cities including Lucknow, Jaipur, Indore, Chandigarh, Agra and Patna. It further revealed that 95% users consume the content on mobile. The content that garnered the maximum readership (65%) was ‘Maa Ki Zindagi’ or ‘Mom’s Life’sectionwith content ranging from relationships to parenting and social responsibility. Other popular sections include Pregnancy, Baby, Health and Recipes.

Momspressoalso revealed that Hindi posts receive 4.2 times the engagement (including likes, shares and comments) compared to English. The hyper-engagement witnessed for Hindi content can be largely attributed to the paucity of quality Hindi content and that for the first time, women have a safe space to express views on a variety of issues, including those previously considered taboo, such as gender discrimination, social issues, and so on.

Vishal Gupta
Vishal Gupta

Speaking on the insights, Mr. Vishal Gupta, Co-founder & CEO, Momspresso said, “Only 7% of the country read English newspapers whereas 40% read Hindi. It is heartening to see the same theme gradually play out in digital. Our vision is to have 70% of all mothers on our platform within the next 3 years and regional language content is key to achieving that.What we are most proud of however is providing a platform where mothers across India are comfortable expressing their views without the fear of judgement and encouraging debate and discussions around these topics. In the last 12 months our traffic has quadrupled and Hindi content has been key to this growth. We currently have content in 4 other regional languages and plan to add 3 more before the end of the year ”.

 

The exponential growth of Hindi language content on the platform has been watched closely by brands who are leveraging this trend. The percentage of number of brands using Hindi languagecontent has increased from 6% of all brands in 2017 to 27% of all brands in 2018. This includes brands like Pampers, Dettol, Baby Dove, Nestle, Johnson &Johnson, HP, Tropicana Essentials andQuaker amongst others.

Tags: Co-Founder & CEOHindi contentHPMomspressoTropicana EssentialsVishal Gupta

RECENT POSTS

The Marcom Avenue launches own production house ‘The Woah Films’
Featured

The Marcom Avenue launches own production house ‘The Woah Films’

May 31, 2023
0

The Marcom Avenue (TMA), an integrated marketing agency, announced the launch of its own production house, The Woah Films.  According...

Read more
Anshul Garg named Managing Partner and Head of Publicis Commerce India
Featured

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
0

Publicis Groupe India has announced the appointment of Anshul Garg as Managing Partner and Head, of Publicis Commerce India. In...

Read more
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance
Advertising

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023
0

mSix&Partners, the outcome-based agency of GroupM, has been roped in to manage the integrated media and social duties for ManipalCigna...

Read more
GroupM tops Comvergence’s 2023 Q1 new business rankings
Advertising

GroupM tops COMvergence’s 2023 Q1 new business rankings

May 31, 2023
0

GroupM secured nearly a third of total reviewed media spend in the first quarter of 2023, according to the latest...

Read more
Experience Commerce retains e-Commerce media mandate for Karcher India
Advertising

Experience Commerce retains e-Commerce media mandate for Karcher India

May 31, 2023
0

Experience Commerce, a digital marketing agency and part of the Cheil Group, has retained the annual e-commerce media mandate for...

Read more
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Exclusive

Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara

May 31, 2023
0

Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The...

Read more

LATEST NEWS

Anshul Garg named Managing Partner and Head of Publicis Commerce India

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Anshul Garg named Managing Partner and Head of Publicis Commerce India
Featured

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
0

Publicis Groupe India has announced the appointment of Anshul Garg as Managing Partner and Head, of Publicis Commerce India. In...

Good Glamm Group appoints Samrat Sehgal as Chief Supply Chain Officer

Good Glamm Group appoints Samrat Sehgal as Chief Supply Chain Officer

May 30, 2023

MARKETING

PepsiCo elevates Tarun Phogat
Featured

PepsiCo elevates Tarun Phogat

May 30, 2023
0

Tarun Phogat announced on LinkedIn that he has been elevated to the position of Chief Marketing Officer, India & South...

Subscribe to Newsletters

ADVERTISING

GroupM tops Comvergence’s 2023 Q1 new business rankings
Advertising

GroupM tops COMvergence’s 2023 Q1 new business rankings

May 31, 2023
0

GroupM secured nearly a third of total reviewed media spend in the first quarter of 2023, according to the latest...

Experience Commerce retains e-Commerce media mandate for Karcher India

Experience Commerce retains e-Commerce media mandate for Karcher India

May 31, 2023
GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023

PRINT

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn
Featured

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
0

DB Corp, a print media company and home to flagship newspapers - Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra...

Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.