Ahead of the India-New Zealand semi-final clash at the ICC Men’s World Cup on November 15, 2023, news daily Hindustan Times and its digital edition have donned a shade of blue in support of the ‘Men in Blue’ on the cricket field.
The initiative is in sync with the cheers of Indian cricket fans and reflects Hindustan Times’ commitment to comprehensive cricket coverage, informed a HT media statement.
Rajeev Beotra, Executive Director at HT Media, further emphasised the innovative campaign, stating, “With this initiative, we have not only pushed the boundaries of innovation in print but have also harnessed the Power of One. We adopted a 360-degree approach by integrating reader engagement across digital, radio and on-ground activities. Hindustan Times is committed to fostering a sense of unity and celebration during this cricket extravaganza, leaving an indelible mark on the hearts of our diverse audience.”
*TR (Main+Variants): IRS Q4 2019 **Comscore MMX, Total Unique Visitors, Sep 2023, India.
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