Mumbai : History TV18 is set to launch a series of 10 one-hour episodes titled as Man vs Job on 30th June 2016. The show, which is produced by Endemol Shine India will be replacing the top rated program of the channel Pawn Stars.
Driven by the passion of everyday people, Man vs Job will feature daily jobs that seem easy but are very challenging and demanding in reality. Rithvik Dhanjani, host of the show, will take up a new challenge in every episode, understand what it takes and beat against all odds to master the job.
Man vs Job aims at giving the audience a chance to experience India’s varied culture and learn about the not-so-famous occupations and the impact they have on our society. To get a better insight, Rithvik will also be living with the locals to understand their lives better.
The show will feature and talk about most challenging and life threatening jobs with utmost ease and skill including some mind boggling occupations like Crocodile farming, Honey collecting, Kushti wrestling, Bollywood stuntman, forest ranger among others.
Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks TV18, said, “It is exciting news for all our viewers that we are now creating local content and launching shows that are India specific and shot here. While India related content exists, the key differentiator for the channel is that we plan to create a lasting India franchises through our shows, which is a first of sorts for our category. We are very excited about the concept of Man vs Job and are proud that we can treat our audience with something very different yet intriguing.”
Aiyer added, “How does one’s livelihood shape one’s worldview? What motivates us to do what we do? With Man Vs Job, HISTORY TV18 tries to answer these questions in one of our boldest attempts yet to uncover the lives of everyday heroes. Ordinary people who push the envelope and do the extraordinary. We travelled the length and breadth of this great country to uncover people who perform life threatening jobs and what drives them to such extremes. The show is true to HISTORY TV18’s best traditions of featuring pioneering content which sets a benchmark for the entire industry.”
Talking about the challenges, Aiyer said, “I think the biggest challenge really is for the host and for us to put out the challenge in the best possible manner. For example the first episode, Sunder Ban Episode was a very big challenge for the crew as there were a lot of man-eating tigers, scorpions and crabs.”
Elaborating on the social media strategy, Aiyer said, “Our social media strategy is based primarily on driving engagement using social media and not just a one way linear traffic. Our two pronged approach for the show by leveraging technology in seeing people in their own jobs. Everyone has a dream job. We plan to photoshop images of our followers in their dream jobs.”
Further elaborating on the social media strategies, she said, “We will also be leveraging Rithvik’s huge fan following base (155K followers) on twitter. A few lucky participants will get to watch a sneak preview of the show with Rithvik himself at Twitter’s blue room in Bandra in Mumbai. For this, Rithvik will be tweeting his own photoshopped dream job picture on twitter encouraging his fans to do the same. In the process, Twitterrati will share their pics with the History team who will photoshop their pics and revert. Then a few lucky participants will get to watch a sneak preview of the show with Rithvik himself at Twitter’s blue room in Bandra in Mumbai. The lucky people will get to go for an exclusive premier of the show with Rithvik and have a Q&A session post that on Twitter.”
