MUMBAI: Home Centre recently unveiled its Speaking Gifts campaign, a Diwali special co-created with Bangalore-based United270 Global Communication Lab, that also has a new base in Mumbai. In a world where conversations have gone digital and face-to-face moments are becoming rarer, this campaign serves as a reminder that gifting isn’t just about material things—it’s a language of its own.
The insight for the campaign is that as people speak less, gifts have taken on the role of saying what words can’t. In Speaking Gifts, Home Centre looks to tap into the emotional weight behind those exchanges, making gifting more than just a festive obligation.
“We’re living in a time where people struggle to put their feelings into words. With Speaking Gifts, we wanted to turn gifting into a form of expression. A thoughtful gift can speak louder than words, and that’s the core message here. We believe this strategy will translate to results that will last for longer than the festive season, capitalizing on gifting and the diverse, growing offerings of the brand” said Jeff Emmanuel, chief creative officer, founder United270 Global.
The ad films aim to showcase the raw, unspoken emotions that surface in relationships, especially around Diwali. “Through Speaking Gifts, we’ve made the act of gifting not just symbolic, but the ultimate expression of love. Our creative strategy stemmed from deep, data-driven social insights that allowed us to create something so natural, meaningful and impactful,” he added.
Home Centre added that this campaign isn’t just about the festive feels—it’s part of a broader evolution for Home centre, as the brand shifts toward a more premium and modern space. Speaking on the new campaign, Sitaram Kumar, CEO Home Centre India, said, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts.”
United270 Global clinched this project after a sought-after multi-agency pitch. What set them apart? Their acute understanding of modern Indian consumers and an ability to craft narratives that are emotionally charged, strategically engaging, visually elevating and culturally relevant. Shikha S Mazumdar, Head Marketing, VM – Home Centre India, calls the collaboration a game-changer. “Speaking Gifts campaign is inspired by the warmth and celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting.”
By focussing on thoughtful, personal connections, the Speaking Gifts campaign kooks to transform a gift from a mere object into an expression of love.
