Home Credit India, a local arm of the leading global consumer finance provider, unveiled its second brand campaign titled ‘Khushiyon Mein Der Kaisi’ on lines of its new brand thought ‘Zindagi Hit’. The brand stated that the campaign is an effort to have sustained brand connect with Home Credit consumers and potential loans seekers.
This campaign comes on the heels of Home Credit, on Diwali festival, having launched its new brand thought – “Zindagi Hit”, as an effort to redefine the brand connect with consumers in the endeavour to fulfil aspirations. It was also the time when Home Credit India has completed 10 years in India market as a RBI regulated consumer NBFC this year.
The narrative of the new digital campaign revolves around a father-daughter relation where, a father with his daughter at a mobile retail shop is struggling to buy a new smartphone for his daughter who needs it to complete her school project. Seeing the helplessness of the father, the shop owner suggests him to buy a new phone by getting it financed through Home Credit India. Herein lies the value of Home Credit India, who financially empowers borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. At the end of the video, the father is elated to tell the shopkeeper that his daughter won an award, and it was possible only because of Home Credit.
View the film here:
