Gurugram: Honasa Consumer Limited, the parent company of well-known brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth’s, has announced the elevation of Meetu Mulchandani to the position of Vice President & Head of Brand Factory. In her new role, Meetu will oversee Honasa’s dedicated division responsible for launching and nurturing emerging brands, which has been a key driver of the company’s rapid growth.
Under Meetu’s leadership, Brand Factory has played an instrumental role in shaping and scaling successful brands such as Aqualogica, The Derma Co., Dr. Sheth’s, and Staze. In her expanded role, Meetu will be responsible for leading the entire process of creating new brands within Honasa’s House of Brands portfolio. This includes market research, consumer insights, concept testing, and the development of business and marketing strategies, with a strong focus on innovation and strategic growth.
Varun Alagh, CEO & Co-founder of Honasa Consumer Limited, commented on the elevation, saying, “Brand Factory is central to Honasa’s vision of building India’s largest Beauty and Personal Care (BPC) House of Brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr. Sheth’s, transforming them into 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity, and strategic mindset to lead the Brand Factory team.”
Meetu Mulchandani shared her excitement about the new role, saying, “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives.”
Meetu brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years and has played a critical role in building and nurturing young brands. Her career includes impactful positions at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.
As Head of Brand Factory, Meetu will continue to be at the forefront of Honasa Consumer’s innovation ecosystem, driving the end-to-end ideation, incubation, and execution of new brands. The division’s focus remains on introducing disruptive brands that cater to the evolving needs of today’s consumers.
