MUMBAI: Hoopr, a music licensing platform, is excited to present “Phuljhadi,” a vibrant new single by talented singer-songwriter Nupoor Khedkar. Released to celebrate this season’s festivities, “Phuljhadi” brings together lyrics, a melody, and a festive spirit that it said is doine well on Instagram Reels. It got over 800 reels in less than 24 hours with a combined reach of over 3 million views.
‘Phuljhadi’ looks to capture the essence of celebration with its infectious energy and radiant vibe. Composed and sung by Nupoor Khedkar. “This song is truly special to me. I wanted to create something that feels like Diwali—full of warmth, joy, and togetherness. Seeing people create Reels and share their festive moments with ‘Phuljhadi’ has been amazing!” said Khedkar.
She is based in Mumbai. She is known as a singer and her Hindustani Classical training, which brings a unique touch to her music. In addition to her independent work, her voice has been featured in popular tracks like ‘Sona Kitna Sona Hai’ from Crew, ‘Besabar’ from Tripling: Season 3, and the title track of Haseen Dilruba. Her independent debut single has already crossed 110,000 streams added the company.
Bhumika Shukla, GM-Music Hoopr said, “We’re thrilled to bring ‘Phuljhadi’ to our audience. Nupoor has delivered a song that not only celebrates the festive spirit but also carries a sense of warmth and joy that people can relate to. It’s exciting to see how quickly it’s becoming the soundtrack of people’s seasonal celebrations.”
Gaurav Dagaonkar, co-founder, CEO Hoopr, said, “At Hoopr, we’re always looking to provide artists a platform to share their unique voices, and ‘Phuljhadi’ is a perfect example. Nupoor’s song brings people together, capturing the essence of celebration. We’re proud to see this song become a post-Diwali favorite for so many.”
‘Phuljhadi’ is now available on Hoopr for streaming.
