Hoopr, known for its tech-led music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new creative-tech arm aimed at enhancing its B2B offerings. HBS will integrate Hoopr’s platform, extensive music library, and creator network to provide music-led branding solutions, making it the first entity in India to focus on music as a strategic branding tool.
Led by Meghna Mittal (Co-founder & CRO), Kartikeya Haritwal (Sales Head), and Alok Kaul (Creative Lead), HBS aims to collaborate with brands and agencies to seamlessly integrate music into their marketing strategies.
“Music is a universal format that builds emotional connections,” said Gaurav Dagaonkar, Co-founder and CEO. “With HBS, we offer a bespoke solution for brands to enhance engagement through music.”
HBS taps into Hoopr’s network of over 250,000 artists to provide cost-effective music assets, including songs and brand anthems, across multiple languages and genres. The team also aims to amplify campaigns on platforms like Instagram and YouTube, partnering with channels like Songfest for greater reach.
Already collaborating with prominent brands like Himalaya and Myntra, Hoopr is set to redefine the marketing landscape by tapping into the ₹3,500 crore creator market and the ₹40,000 crore digital advertising market. With a focus on measurable ROI and long-term collaborations, Hoopr is positioning itself as a leader in music-driven brand engagement.
