Mumbai: Hoopr.ai, a music licensing platform, has announced strategic additions to its executive leadership team. The goal is to have accelerated growth in the creator economy. Rakesh Nair has been appointed as CTO, while Vitasta Kaul joins as CMO, effective immediately.
Nair’s career spans key roles at Sheroes, Mahila Money, and BookMyShow, where he made contributions to platform development, digital literacy, and information security.
“I’m thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr’s tracks are evidently popular and engaging, contributing significantly to the platform’s success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth,” said Nair.
Kaul has over 17 years of experience as a brand storyteller and champion of digital transformation. Her expertise lies at the intersection of brand strategy, creativity, and leadership. Her experience consists of scaling early stage startups across edtech, F&B, design and auto sectors.
Kaul said, “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr’s innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights.”
Gaurav Dagaonkar, CEO, co-founder Hoopr said, “We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.”
Hoopr launched less than two years ago. It said that its platform has over two lakh users, offering Indian copyright-safe music for creators, brands, businesses, agencies, radio stations, broadcasters, and more. It said that it has a 70% retention rate and an average daily stream count of 18,000 tracks.
