Mumbai: House of Hiranandani introduces #TomorrowMatters campaign, aiming to address the climate crisis collaboratively. This five-year initiative targets diverse aspects of the environment for impactful change.
The IPCC emphasizes the need to limit global temperature rise to 1.5C to avoid severe impacts like extreme heat, sea level rise, coral reefs loss, and threats to ecosystems and human populations. These changes could become irreversible with accelerated warming.
TomorrowMatters addresses environmental urgency by promoting behavioral and lifestyle changes in communities to mitigate climate change impacts and safeguard the environment for future generations.
TomorrowMatters focuses on four sustainability pillars – Grow Green, Waste Wise, Eco-Enlighten, and Energy Smart – each targeting environmental concerns for a healthier planet.
- Grow Green addresses the issue of deforestation that significantly accelerates global warming. House of Hiranandani aims to plant a minimum of 25,000 trees in the next five years across its projects and other barren lands in association with various communities.
- Waste Wise addresses the escalating plastic waste crisis. According to the United Nations, every day, the equivalent of 2,000 garbage trucks of plastic and waste is dumped in the world’s rivers, lakes, and oceans. With plastic waste production skyrocketing and recycling rates remaining alarmingly low, House of Hiranandani commits to recycling 18,000 kg of plastic waste. Additionally, the initiative aims to convert over 3.4 million kilograms of wet waste into organic manure, reducing landfill accumulation and promoting sustainable waste management.
- Eco-Enlighten is dedicated to increasing awareness about sustainable living. By empowering 1,00,000 individuals with actionable knowledge to reduce their carbon footprints, this initiative seeks to foster a culture of environmental responsibility and awareness.
- Energy Smart focuses on the adoption of renewable energy sources. Fossil fuels, the largest contributor to global climate change, account for 75 percent of global greenhouse gas emissions. House of Hiranandani aims to generate 70 million kWh of renewable energy through solar panels and provide 100% electric vehicle (EV) charging facilities in podium and ground-level parking areas of its projects. This initiative will reduce dependency on fossil fuels and contribute to significant electricity savings for residents.
House of Hiranandani prioritizes sustainability in all projects, creating balanced developments that protect local ecology and wildlife. With over 61,670 trees planted, 100 horticulturists safeguard local plants, revive water bodies, and educate 89,600 students on environmental conservation.
Last year, House of Hiranandani launched ‘Rhyme for Earth’ to raise awareness about environmental damage contributing to climate change. The initiative included events like the Hiranandani Thane Half Marathon and Thane Cyclothon, engaging over 16,000 runners and 2,000 cyclists. Sustainability measures were taken at these events, such as using eco-friendly materials for kits and mementos, avoiding plastic lunch boxes, providing shared transportation, and organizing a post-event venue clean-up.
Prashin Jhobalia, Vice President Marketing Strategy, House of Hiranandani said, “Climate change is a vast issue in which global interventions are as important as local and community led initiatives. We understand that climate change can cause irreversible damage to our surroundings, and it is upon us to act now and protect the environment for future generations. Sustainability and responsibility go hand in hand. Tomorrow Matters is one of our significant steps towards the environment and the community. We aspire to bring about a visible change in our local environment by working in a collaborative manner towards each of the four pillars of the campaign. The House of Hiranandani family comprises over 25,000 families and over 1,000 employees. We are confident of garnering their support to protect the environment for our next generation.”
The campaign will last five years and involve community projects, workshops, and partnerships with environmental organizations. Its goal is to have a lasting positive impact on the environment and promote sustainable habits.
