Monday, December 11, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

How Artificial Intelligence is Changing the Future Landscape of Digital Marketing?

by MN4U Bureau
May 11, 2022
in Featured, Think Through
Reading Time: 2 mins read
A A
At The Shutter Cast, we believe in changing crisis into opportunities: Amol Roy, TheShutterCast
Share Share ShareShare

AI will likely change the face of digital marketing in the future. It’s less about what’s going on right now and more about how trends are likely to emerge in the coming years. The power of artificial intelligence (AI) to open up exciting new possibilities in the field of digital marketing business. There are a host of different methods, tactics, and productivity gains under the AI wing. As AI becomes more available, agencies can now use it to analyze data, forecast future trends, and improve their brand’s performance. As a result, the way a firm conducts digital marketing is drastically altering.

Here are the top five reasons how artificial intelligence is transforming the landscape of digital marketing:

Clarity is provided by AI

Have you ever thought about why businesses don’t advertise their products? According to a poll, 70% of marketers say that businesses do not understand their target customers. As a result, 60% of marketers recommend that businesses invest more in raising customer awareness and engagement. With the use of AI-based voice assistants, you can generate alerts and obtain clear and precise responses when it matters.

AI-assisted content marketing

As a result of the expansion of social media platforms and marketing as well as folk’s growing need for online content, content marketing has now become the dominating technique of marketing in many areas. Here, AI works out great by supporting marketers in deciding what types of material clients and potential customers are engaged in, as well as the most efficient ways to deliver that content to them.

Identify your voice

Another reason AI is altering the digital marketing world is – Finding and interacting with the public has never been easier than on the internet. Organizations like Google, Facebook, and Apple can detect your voice even if you don’t make an attempt to learn how to use it.

Simply say “Hey, Google” or “Hey, Siri,” and search engine will recognize you, read the words, and show you the results. AI technology makes use of these technology platforms to present you with a superior result.

When AI joins AR/VR, a potent combination emerges

An entirely new customer experience is produced when AI is integrated with unique new technologies like AR and VR.

This technique can also give customers a unique opportunity to communicate with and know more about a company, allowing them to form a bond with it. Integrating AI with AR/VR not only improves the user experience but also creates a strong brand identity that can help a company’s customers feel more loyal.

Search Engine Optimization with Artificial Intelligence

Search engine optimization is among the most influenced sectors of AI. Machine learning has a significant impact on site accessibility, and this trend is expected to continue. But that is not to say that technical SEO isn’t important; it just has outlived its usefulness.

The SEO experts will concentrate on data structuring, implementation of AMP, and voice recognition optimization.

Conclusion

Artificial intelligence (AI) has the ability to completely change the marketing environment. Despite the fact that it is still in its early stages, it has already proven to be extremely important in terms of providing a positive return on investment.

Artificial intelligence technologies have the potential to advance our careers while also making our employment easier and more enjoyable. It is not an exaggeration to suggest that AI is the future of digital marketing.

Article is authored by Amol Roy, Founder, The Shutter Cast.

Tags: AIAmol RoyArtificial Intelligencecontent marketingDigital MarketingSEOThe Shutter Cast

RECENT POSTS

Sony Yay to host The Giant Wheel Festival in Delhi-NCR
Featured

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

December 11, 2023
0

Children’s TV Channel, Sony Yay will host the family carnival The Giant Wheel Festival at Delhi-NCR, from December 15 to...

Read more
Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients
Advertising

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
0

Madison Media arranged for its clients to hear and interact with acclaimed ‘Queen of Attention Metrics’, Dr Karen Nelson-Field. The...

Read more
51 pc respondents say AI will help them increase productivity at work: PwC Survey
Analysis

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023
0

PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...

Read more
Sun TV Network donates 5 crores towards Michaung Cyclone relief fund
Featured

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund

December 11, 2023
0

Sun TV Network has donated 5 crores towards relief fund for the Michaung Cyclone. Kalanithi Maran, the Chairman and his...

Read more
Suta gets in Bollywood mode for wedding season
Campaigns

Suta gets in Bollywood mode for wedding season

December 11, 2023
0

Suta has released its brand campaign, taking on the wedding season, and inspired by Bollywood. The campaign has been conceptualised...

Read more
Sony Sports showcases the never-say-die attitude that comes with sport
Campaigns

Sony Sports showcases the never-say-die attitude that comes with sport

December 11, 2023
0

Sony Pictures’ sports network has released its brand film, focusing on sport being the university of life. It is a...

Read more

LATEST NEWS

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
51 pc respondents say AI will help them increase productivity at work: PwC Survey

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023

ANALYSIS

51 pc respondents say AI will help them increase productivity at work: PwC Survey
Analysis

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023
0

PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...

PEOPLE

Ogilvy Mumbai Names Anurag Agnihotri 'Chief Creative Officer – West'
Featured

Ogilvy Mumbai Names Anurag Agnihotri ‘Chief Creative Officer – West’

December 11, 2023
0

Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and...

Charanpreet Arora resigns

Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures

December 8, 2023

MARKETING

Mamaearth celebrates seventh anniversary
Featured

Mamaearth celebrates seventh anniversary

December 11, 2023
0

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Subscribe to Newsletters

ADVERTISING

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners
Advertising

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners

December 11, 2023
0

tgthr - the agency founded by Aalap Desai, has introduced its creative leadership structure. The appointments unite a team of...

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations - Shah Rukh Khan My Ad”

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

December 11, 2023
Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

December 11, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

December 11, 2023
Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
51 pc respondents say AI will help them increase productivity at work: PwC Survey

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.