A Branding and Content Agency needs to educate their clients how they can help them grow. Clients are usually in a hurry to reach out to new customers, build a presence on social media and make their business a visible success. Clients want to be recognizable to their customers and for other people to know they have to offer an increase in their reach.
To make this possible we must look at strategizing differently for every client and follow a separate procedure for all. Understanding the client is the key to building apt content for them. Brands should invest in content and branding agencies so that they reach the audiences from a niche set of masses in general. Over the years, the concept of branding has evolved manifold.
From traditional to modern and creative branding, brands are now open to experimenting. It’s very important to create a buzz in the market with your brand or else you’ll be lost in the crowd as soon as you enter. So to stand out and make a home in your audience’s mind, go with conceptual branding which will resonate with them. The bottom line is if you don’t brand it you can’t sell it. A new concept of personal branding is also a great dimension to explore and invest in. Wherein, along with your brand you brand yourself as well. This also acts as a catalyst to push your brand further. Invest in PR activities for your brand and yourself and build your presence in the media. This activity has a lot of benefits. From building trust in your brand to generating more business and revenue.
It begins with why a client is selling a product/service, this helps to fetch the concept of planning the right target group and the expectations they have from your brand. A demographic study is important to develop the relevant content around the brand.
Depending on the product/service one has to select a particular social media platform so that we can get the right audience and engagement for the client. Social media presence helps a brand to reach out to more customers as they spend a lot of time on social media. Plan Do’s and Don’ts for your client, check on the media and mediums/platforms they should be visible on and plan a strategy around it. Analyse what will work for your client’s brand.
Customer engagement is the key. Create interactive content that conveys the message your client wants to focus on to encourage user participation. Interactivity can appear in quizzes, ebooks, videos, and animated infographics. Over the last 10 years, the meme culture has exploded to no bounds. Every brand around the world is jumping onto this bandwagon. People love sharing memes with their friends, and this is what brands are tapping by infusing their services and products with popular memes.
Another way of grabbing customers’ attention is by posting videos and photos with minimal to no design. If it’s a service, go for practically showing it through professionally shot videos and if it’s a product, shoot it aesthetically and make it instagrammable. This generation is all about aesthetics; the more your content appeals to them the more they will share it.
Use next to no design in your content as people tend to skip it when they see a design. Customers are now more drawn to good content than design content. Instagram has introduced a plethora of tools for content creators and brands to help them create content and explore their creativity. For example tools like adding trendy music to your stories, reels, and guides to name a few.
In times of ever-changing algorithms of social networking sites, apply the 3-second rule in your content. The herculean task is to hold their attention for the first 3 seconds, if you succeed in doing this, the algorithm pushes your content to a larger audience. The trick is to place your message in the first 3 seconds of the video but in a way that catches the eye. All it will take for your brand to stay in your customer’s head is 3 seconds.
Influencer marketing is a booming industry, thanks to the covid pandemic, lockdown around the world has given us some crazy content creators. With their creative and conceptual content on the internet, they have shot to fame within a year and have become a household name. As a result, many agencies have come up to manage these creators. Every creator has its own set of audiences; the task is to filter the influencers resonating with your brand and audience. For this task, there are various agencies which manage and filter the right influencers for your brand, giving you the ROI you expect. Invest in them, it’s not an expense.
One should keep in mind the two phases, the first one is to always try to push your content organically and see how it’s working. If you get a good response on it, then add commercials to the campaign that you want to run. If the content does not work out organically, you already know what’s not going to work for your client. This process helps in strategizing the next plan of action.
The principle that needs to be followed is ‘Weird Is Good’, this concept means that we need to create content different and unique to the masses. This is something one needs to always keep in mind when we conceptualize a design, a campaign or brand identity. This move gets people talking about the brand and aids in the word of mouth marketing.
With this being said, always remember, that branding is always an investment and never an expense. Take that leap of faith and explore these avenues for your business. You may not see ROI immediately, but slowly and steadily you will. Every loss is a learning experience. The keyword is to start and start small.
Article is authored by Bhavik Mehta, Brand Chief of Thinkin’Birds.
