• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, July 6, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative?

by Editorial
June 2, 2022
in Featured, My Column
Reading Time: 3 mins read
Anindita Gupta, Co-Founder, Scenic Communication.
Share Share ShareShare

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more than 420-470 crore. This has changed the way hospitality brands used to engage and position themselves in the market. During the pandemic as the restrictions were imposed, the restaurants and F&B services of the hospitality brands managed to survive through home delivery of food, which was possible through service partners like Zomato, Swiggy, Uber eats, etc. The experience of fine dining, the ambiance, ordering through a menu card, and the special hospitality services that customers used to gain was completely lost. Now as the pandemic restrictions have been lifted, they will expect more from these hospitality brands, as people no longer circumspect about the food they eat but it is about the services that they experience. This emerges the need for brands to invest in a strong marketing and consumer engagement plan which will help them to stand out from their competitors.

With the help of an effective PR strategy, these hospitality brands can once again gain visibility among their stakeholders and consumers, by means of announcement campaigns or a simple consumer engagement campaign. This can help in announcing their return to business with newer offering and covid appropriate services, etc. thereby engaging with and reassuring with their customers.

Here are some of the benefits that the hospitality brands can obtain with a strong PR campaign to win back visibility and business opportunities:

Brand positing

With a strong marketing and consumer engagement plan the hospitality brand will be able to create a top of mind recall among the customers. With the change in market scenario, most businesses have to innovate and create covid appropriate solutions and services, while also focusing on their existing products. A well planned PR campaign can help hospitality brands to be relevant and effective in the new market.

Long term customer loyalty

An effective PR campaign can help in building the lost touch and renew customer relationship that was present before the pandemic. Through effective media engagement, it is possible for brands to build transparency, trust, and credibility for the brand and in turn create visibility and rebuild a set of loyal customers.

Helps building a narrative for the business

A PR specialist can help in forming a strong narrative for the company, be it talking about sanitized and safe environment, special menus, and newer innovations in services and focused customer service. This helps in building an appropriate solution based on the scenario. With better understanding of the problem a PR specialist can accurately offer solutions by using the right phases to help build the image of the brand.

Ease of doing business

PR campaigns that are developed around spokesperson profiling through interviews, industry story participation, opinion pieces and authored content, etc. can help in building a thought leadership and help in targeting the relevant customers. This in return gives the brand a better support in the market among the stakeholders, resulting in ease of doing business.

More engaging campaigns

With the help of a PR specialist, hospitality brands can connect with their target customers with more engaging programs, which in return will increase the brand engagement. These programs can be centered through experiences, which is possible by optimizing the product offering, complementary event, gigs/ live music, special celebrity appearances, etc. which is a great way to promote the brand, engage with the target audience and ultimately boost sales.

With the help of an effective PR campaign, the hospitality brands can reposition themselves with a strong PR narrative which can help them garnering visibility and build the right image of themselves post pandemic. Partnering with a good PR agency will help you combat these difficulties and provide solutions that will give you a strong head start to a successful growth in the hospitality sector.

Article is authored by Anindita Gupta, Co-Founder, Scenic Communication.

Tags: Anindita GuptaPRScenic Communication

Related Posts

Kallie Purie launches new digital venture 'India Today North-East' at Conclave East
Featured

Kallie Purie launches new digital venture ‘India Today North-East’ at Conclave East

by Editorial
July 5, 2022
0

India Today Group Vice-Chairperson Kallie Purie on Tuesday launched the Group’s special digital venture 'India Today North-East' at the ongoing...

Read more
Chrome DM Increases Coverage from 3,15,000 Villages to 5,93,615
Featured

Chrome LIVE Wk 26: English News genre emerges as the top gainer with 0.06 pc growth

by Editorial
July 5, 2022
0

According to Chrome LIVE Week 26’22 data, English News genre became the top gainer of the week as it grew...

Read more
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022
Rocketry

Weekend Watch: Rocketry

July 2, 2022
Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report

Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report

June 30, 2022
Dan Richardson, Yahoo

A cookie-less future is all about trust, consent, and control: Dan Richardson, Yahoo

June 29, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.