• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

How Indian cinema evolved into being one of the most powerful modes of entertainment?

by Editorial
February 5, 2021
in Featured, My Column
3 min read
How Indian cinema evolved into being one of the most powerful modes of entertainment?
Share Share ShareShare

Undoubtedly, there is no other powerful medium like cinema that brings transformation in a human perspective, thought process – a huge change in society, culture, and politics too. The Indian Cinema has unveiled significantly in recent years. Modern-day Indian cinema, by not confining itself to being a source of mere entertainment, has gone beyond, by experimenting to progress towards showcasing “social and responsible cinema”, thereby having a stronger impact on the masses. Indian cinema has become one of the most influential and powerful tools in addressing various social issues via the medium of a screenplay. While driving its values from Digital, Consumer behaviors, innovating technology, evolving narratives, high-quality content, it has also given us an opportunity to reach out globally across all cultures.

Earlier the cinema was restricted to limited seats and a single screen in very traditional cinema halls, then the multiplexes came with multiple choices of screens, watching a movie more became like going for a family outing, a social gathering of sorts. It became a grand experience to watch a movie with the entire family in the theatres to experience premium quality sound and visual effects.

However, with trending times, the world of Cinema is now moved to digital- an alternate means of showcasing content. From my perspective, the evolution of Indian cinema is moving from a typical song and dance routine to creating high-quality content, with social impact, and for a global audience. To increase the reach and consumption of our content to a wider enlightened audience, OTT platforms have played a distinguished part. It is all about convenience and a click now – your home is your multiplex – so certainly a huge evolution in consumer behavior is evident.

Over time, we movie makers have also evolved in our thought process in terms of being more innovative, using newer technology, trying new fresh content, over just doing a typical Bollywood masala film. It is obvious from the success of our film Torbaaz, produced under our banner of Clapstem Entertainment, with Sanjay Dutt playing the main lead -that is trending on Netflix even after it is released a month back. We choose very global content, and the result is in front of the world. So as producers, we all have to change the consumer’s behavior and trends. A villain does not have to look like a typical stereotype villain, and a macho actor like Sanjay Dutt doesn’t necessarily have to have a fight scene. There is a lot of evolution from the point of characterization and for the actor angle as well. We shot Torbaaz in Kyrgyzstan, a place where no movie has been shot. This adds another dimension to the evolved thinking, in terms of exploring new, untouched locations that create a visual delight while encapsulating the essence of the narrative.

Another key trend that has contributed to the evolution of Indian Cinema is the creation of high-value content with a limited budget. The movie’s budget does not have to be massive to ensure success. There have been many instances where the release has been on a lower scale, and since the content was appealing, it gained word of mouth and resulting in an increased number of shows and hence the revenue.

While the Indian Cinema is evolving itself, we are constantly facing challenges and risks- especially associated with being exposed to piracy and huge taxation levied by the policymakers. Hope we see some solutions there as these issues deeply impact the Indian Film Industry, especially in current times of pandemic.

I can conclude by saying today cinema has a significant impact on the global economy, with language, culture, borders not being a barrier at all. It has become more human and realistic, connecting human through the impactful language of love, hope, humanity, and compassion.

We, at Clapstem, want to keep evolving along with the trends and work on fresh and newer content having a global appeal.

Authored Article by Puneet Singh, Producer of Torbaaz.

Tags: Puneet SinghTorbaaz

Related Posts

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’
Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

by Editorial
March 1, 2021
0

Mumbai: Applause Entertainment and MX Player today unveiled the gripping trailer of their upcoming original urban tech crime thriller Chakravyuh....

Read more
SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards
Events

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

by Editorial
March 1, 2021
0

Mumbai: Radio City & Mid-Day culminated the second edition of the Hitlist OTT Awards on 26th February 2021. The grand...

Read more
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021
Manisha Sharma, Chief Content Officer, Viacom18

Our programming strategy is going to be just as aggressive, if not more, to make up for the lost time in the past year: Manisha Sharma, Viacom18

February 26, 2021
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.