American apparel brand Arrow has launched an ad campaign featuring Bollywood actor Hrithik Roshan.
A film that is part of the campaign features Roshan playing himself on a shoot. The one change being that he plays a director, instead of an actor. He goes on to say that after 25 years of being in front of the camera, he is celebrating his first day being behind it, as a director. “This deserves an arrow,” says Roshan dressed in Arrow, urging viewers to feel on top of the world on every special occasion – with Arrow. .
The campaign also marks the launch of a new collection from the brand, informed an official statement.
“I love how Arrow celebrates every special occasion in our lives with its versatile collection of menswear. I am thrilled to be a part of the new Arrow campaign, in which I celebrate my milestone moment. From 25 years of being in front of the camera, I have stepped behind it for the Arrow campaign,” the statement quoted Roshan as saying.
Arrow, born as a menswear brand in 1851, was launched in India in 1993. It has over 200 exclusive stores and is available in over 2000 multi-brand outlets in 109 Indian cities.
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